SigmaWay Blog

SigmaWay Blog tries to aggregate original and third party content for the site users. It caters to articles on Process Improvement, Lean Six Sigma, Analytics, Market Intelligence, Training ,IT Services and industries which SigmaWay caters to

People Analytics led growth

The major challenge facing any business organization is to use the massive amount of people data to nurture relevant insights on improving business performances. Analytical techniques varying from reposting to predictive analytics to experimental research help in directing company HRs. Following the comprehensive implementation of the cloud HR systems, companies are using data in all facets of workforce management and operational improvement, moving beyond employee engagement and retention. HR has been emerging as the “intelligent platform” with analytics becoming a critical part of the high-performance hiring in the talent acquisition trend. In order to reduce unconscious bias in hiring, businesses resort to the use of interview data and careful parsing of job posting language. With commensurate technological advancement, analytics will deliver personalized recommendations.

Read More at:  https://www.analyticsinsight.net/using-people-analytics-to-drive-business-performance/

 

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Underwater Pokeball

The new, soft, folding “Pokemon” like robot called, "Rotary Actuated Dodecahedron" (RAD) is cutting across the obstacles faced by humans when they use hard tools underwater and hurt the soft and delicate ocean creatures for the purpose of studying them. From the result of the collaboration among marine biologists, engineers and designers, the soft, plastic and four fingered device is driven by a single motor which drives it to fold along all of its joints, forming a 12-sided hollow container around whatever it's trying to snatch. The device has been tested, first at Connecticut's Mystic Aquarium and then in the open ocean near Monterey, California. It successfully captured squid and jellyfish unharmed after being mounted to an unscrewed underwater vehicle and controlled remotely via joystick.

Read more at: https://www.livescience.com/63105-harvard-underwater-pokeball.html

 

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Artificial Intelligence in National Security

Artificial Intelligence coupled with machine learning algorithms has taken the defenSe industry to great heights by bringing in this paradigm shift from descriptive to prescriptive analytics where soldiers have the knowledge of potential ceasefire beforehand. Data mining and machine learning algorithms help in analyzing unusual movements round the border thus making combat systems more effective at the decision juncture. The US Defense department has approximately spent US$1.6 billion in cyber defense. Although India is not far in the race, it is catching up for the time being. Many India based analytics firms are providing technologies to measure border infiltrations, detect smuggling and possible future agitations. However, India is progressing in the race of cognition of AI with machine learning to give a new shape to the country’s military services.

Read More at: https://www.analyticsinsight.net/data-and-guns-how-ai-is-changing-the-defense-sector/

 

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Major Data Disruptions: A growing concern

Big data, AI and Machine Learning has given us an era where technology drives humanity but such digitization comes with certain cons as well. Handling a titanic amount of data seems to be harmless as long as businesses know how to use it and what purpose the data is serving. There should be a thin line between the actual required data and the data that has been irrelevantly collected. Big data has held us high but has failed to keep up with the privacy laws. Major data leaks and cybercrimes are the two prominent threats that growing technology has brought with it. Identity theft, classified as nuisance data breach by the index, has resulted in the loss of nearly 200 million records last year. Data manipulation and data integrity attacks are becoming popular as the world becomes more compact and technology dependent. To ace with this, the company must implement measures such as encryption, user access key etc. Fighting with the big data flood is not a company’s cup of tea as it involves various risks to triumph over. The big data storm must be dealt with carefully with proper planning and execution. 

Read More at: https://www.analyticsinsight.net/big-data-disruption-organizations-need-careful/

 

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Five important things to keep in mind during a Presentation!

A very common misconception is too much of practice is going to result in a bad presentation. Enough practice helps us in knowing our lines better, giving us enough confidence so that we don’t have to struggle for the words. Also with the proper knowledge of the pitch we can have enough control and get back to the point that we want to make. The point is not to memorize the pitch word for word, which might work for some people, but the key point is to memorize the specific key lines and transition points. The first line, the first line of every slide or topic, the transition line, the last line of the presentation is of great importance in a presentation.

To know more visit at: https://www.business2community.com/communications/you-dont-have-to-memorize-your-entire-presentation-just-these-5-things-02082423

 

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Branding- the new Booze of the marketing industry!

Authentic branding has become the new essence, which every organization is taking up to increase their demand in the market. Generic branding in today’s market can cause a dearth of reputation of the company. Hence, branding should be such which is an ensemble of business, culture and reputation. Branding should align with the career progression, professional development and personal development.

To know more visit at: https://www.business2community.com/branding/5-features-to-include-in-your-employer-brand-02072256

 

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Importance of customers are the key to a successful business.

A Business owner wishes to know more about his/her customers, wants them to keep visiting the business more, and increase the purchases. To achieve such goals, loyalty programs are created. So basically marketing strategies involve in getting the customers and getting them to return. Loyalty programs are structured marketing strategies. It is designed to encourage customers to shop at or use the services of businesses again and again.

To know more visit at: https://www.business2community.com/loyalty-marketing/do-loyalty-programs-really-create-loyalty-02049183

 

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The key elements of marketing!

The marketing mix model has four key elements- product, place, price and promotion, which constitutes the four Ps. The four Ps need to work together. The only way a marketing plan can succeed if the four Ps are aligned and are worked in unison. Their role is to implement the strategic direction the top management has chosen.  However if one of the four Ps is not in sync with the others, then the entire plan becomes compromised.  All four Ps must be integrated and directed in the same direction; otherwise a company’s competitive model wouldn’t succeed. The four Ps shouldn’t be applied in a static way either. There will be times when one changes. The four Ps can be readjusted and need to be readjusted when one of its Ps’ changes.

To know more visit at: https://www.mindtools.com/pages/article/newSTR_94.htm

 

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Ways to improve the networking skills!

Networking plays a vital role in any business owner’s marketing plan. Networking is the medium through which we come across people who help in expanding our brand or bring something to our business. But somehow networking seems to be a bad word, a word which is void of emotions. So even if networking seems to be a negative word, it is a very important part of business strategy. A good networker is the one, who asks questions, engages himself in the conversation, and listens sincerely to the other person.  Also attending large networking events is also the other best way of networking. Networking can turn out to be extremely fun and helpful for the business.

To know more visit at: https://www.business2community.com/communications/three-things-good-networkers-have-in-common-02075854

 

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Writing Tricks to Combat Short Attention Spans!

Words used should have the capacity to grab and keep the user’s attention. As they say, humans now have the attention span of a goldfish; some of the tips should be remembered before writing or publishing any content. Unnecessary uncommon words should not be used in any web content; it does not allow the audience to resonate, alienating them from the content. So instead of throwing bombastic words, stories should be told as to how to use the products and services and how it improves their life and work.  Writing in clear short sentences help give us the best chance to keep the attention of the readers intact.

To know more visit at: https://www.business2community.com/communications/6-writing-tricks-to-combat-short-attention-spans-02084934

 

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Ways to recover the reputation of a damaged company

If in any case, our corporate reputation has been broken, crushed or damaged, it needs rebuilding. The first and the foremost thing that needs to be done is to start somewhere. The long history of failures and scandals are the examples by looking at which we can learn what works and what doesn’t. There’s a lot that take in rebuilding a company’s reputation. We need to analyze the depth and extent of the damage done by the fallout. The second important step is to research on the customers’ comments. The customer base helps us sensing how many of them have left the brand. Reconnecting with the investors and stakeholders and resolving the issues is another important step for recovering from the damage done. Rebuilding a damaged company’s reputation is not an easy task, it might end up in taking a lot of time but with the right amount of efforts put, there’s a possibility.

To know more visit at: https://www.business2community.com/crisis-management/how-to-rebuild-a-damaged-corporate-reputation-02055252

 

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All you need to know about B2B

B2B or the Business-to-business marketing involves the sale of one company’s products or services to another company. B2B marketing refers to the techniques and best practices used by the companies to sell their products and services to other businesses. Finding new and innovative ways to increase relationships through social media is currently a hot topic in the B2B marketing world. New buzz-words and acronyms are popping out each day, in such an evolving marketing landscape.  A B2B marketer should be accustomed with certain terms and definitions.

To know more visit at: https://www.business2community.com/b2b-marketing/the-b2b-marketers-dictionary-terms-and-definitions-you-need-to-know-02088378

 

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The concept of distance metric

Multi-task metric learning was introduced by Caruana in 1997. The performance is improved by considering multiple learning tasks and sharing information with other tasks. The metric is used as a measure of similarity or dissimilarity and there are various distance metrics such as Euclidean distance, cosine similarity, Hamming distance, etc. there are various evolving challenges in obtaining training data set which has become a costly process. To overcome these problems multi-task has to be introduced. This article includes the basic concepts, strategies and applications of metric learning.

To learn and know more please refer this link:

https://link.springer.com/article/10.1186/s41044-018-0029-9 

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Technology and energy at its best for a runner

Technology has helped Nike and Adidas to build such shoes for runners that brings back the energy you lost with every stride. Nike introduced a shoe named vaporfly elite to help the marathoner Eluid Kipchoge. The shoes has a midsole and a curved carbon-fiber plate. Both of these features help the runner to move forward and increase the shoes energy return. So whenever the runner takes a stride, the runner’s energy gets transferred into the shoe. Energy gets absorbed into shoes cushion pushing it down. When the runners lifts up its foot, the energy gets transferred back to the runner. The more the energy returned the bouncier the shoe becomes.

To know more about the zoomX midsole foam visit:

https://www.popsci.com/nike-pegasus-turbo-review-faster-training-runs  

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The race of embracing data-driven culture

The companies are of the concern for big data and its use. The big companies fear that the emerging start-ups in the fintech space will disrupt them. The surveys of 2018 on AI show that both AI and big data will be disrupted by start-ups. Exploring data and making as much use of it is in the hands of the companies. Machine learning is one of the best tools to make use of the data very effectively and quickly. Generally, companies are investing in traditional analytics, big data and AI. The companies are not making fast efforts to move towards a data-driven culture.

For knowing more about the issues visit:

https://hbr.org/2018/02/big-companies-are-embracing-analytics-but-most-still-dont-have-a-data-driven-culture 

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The future of people analytics

People analytics is the sharing of data across the employees of the companies to make the companies grow faster. The managers of the company then become serious with their work. According to a survey by Deloitte, 32% companies are ready to adopt people analytics. However the start-ups doesn’t find these necessary as they are expensive tools. Some of the situations which a company can avoid using people analytics:
• Poor candidate experience
• Mismatched employees
• Incorrect assumptions of employees
• Missing trends
• Costs of employees
Therefore stopping an unemployment claim is also a part of savings for the company.

For more information visit:

https://www.entrepreneur.com/article/289042 

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Predictive analysis: A need

Predictive analysis is the need of the hour for all the businesses. Ample data is available and can be used by the companies for making analysis right for customer satisfaction trends. Data collection is becoming cost effective and can be used by any medium scale enterprise also. The analysts use them to draw meaningful results to help their companies grow. The techniques in predictive analysis include: clustering, decision trees and linear regression. The applications where predictive analysis can be used are:
• Content marketing
• E-commerce
• Social media marketing
Thus, predictive analysis is a useful tool that can help the business to provide better products and services. 

For more information visit:

https://www.entrepreneur.com/article/305460 

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The need of CRM in today’s Marketing World.

More customers mean higher profits but at the same time it gets difficult to keep contact with each one of them individually. On everyday basis, interactions take place between the sales manager a huge number of existing and potential clients. The information about them is stored in different files and it might get really confusing for them and lose a customer as a result.  The solution to this problem is the Customer Relation Management.  The CRM method is an automated method of sales management.  Human memory is not perfect, but with the CRM system any information will always be on hand. CRM allows to be always in touch with the customers, hence resulting in higher profits.

To know more visit at: https://www.business2community.com/b2b-marketing/4-reasons-why-crm-is-essential-for-sales-and-marketing-teams-02086135

 

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The importance of “WHY’” in public speaking

As many of us will agree that public speaking and presentation is not easy by any stretch of imagination. It requires a lot of practice and effort. It happens that only a very few people enjoy speaking in public or look forward to it. 73 percent of us consider it to be significant challenge, as suggested by the National Social Anxiety Centre. The most important question we need to ask ourselves before giving any presentation or during any public speaking is ‘Why’. Every presenter needs to have a clear idea why their presentation matters, how it will impact the audience. This reasoning of ‘Why’ is very important to instill confidence in the presenter.

To know more visit at: https://www.business2community.com/communications/the-most-important-word-in-public-speaking-and-presenting-is-w-why-02084805

 

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The reason why Emotional Agility is a necessity in workplace.

There is a certain level of expectation that our leaders should show some level of positivism, enthusiasm and confidence all the time. Also negative emotions are not very much appreciated in the workplace. So there is this tremendous pressure on the leaders as they have to maintain a positive attitude, even if at times it might not come to them naturally. Such kind of expectations that we keep from our leaders is harmful and impractical. Emotional agility is a term used to describe the inner experiences and emotions of people which can be responded productively with a clear head and open mind. Instead of confronting with their negative emotions, leaders generally suppress them or push them away, resulting them to make poor decisions. Emotional agility helps them to learn from their negative thoughts and emotions instead of being dominated by them. To know more visit at: https://www.business2community.com/communications/the-importance-of-emotional-agility-in-the-workplace-02076802

 

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