SigmaWay Blog tries to aggregate original and third party content for the site users. It caters to articles on Process Improvement, Lean Six Sigma, Analytics, Market Intelligence, Training ,IT Services and industries which SigmaWay caters to
In simple word, UX Design means User Experience Design, while UI Design means User Interface Design. Before proceeding into details, first, let us explore what is UX/UI all about. User Experience is an accumulation of tasks which focuses on optimizat
The awesome power of Excel lies not only in its processing ability but also in its uniqueness. It is just like oil and water; our lives are governed by Excel from the beginning of office work. Most people will only cautiously sum up the odd columns,
What automatically comes to our mind when you hear the term, Microsoft Excel? Well, there are many possibilities that may come to your mind. You may think of number-crunching careers like accounting, finance or you can think of organizing and interpr
The field of project management has evolved a lot over time. From the days of Egyptian pyramids to today where projects are remotely managed, a lot has changed. During this period, three major project management methodologies have emerged. They are:
The world of Web Experience Management has come a long way. Starting from traditional, brochure-ware, static web content management to a now more efficient – agile service - oriented web experience management platform . With the help of this platform
Nowadays with the wide use of "SMART" objects , the task of the marketing departments is to communicate this information to the consumers so that they not only understand but adopt. The success of marketing and incorporation of the Internet Of Things
When it comes to the Internet of Things (IoT), one of the biggest challenges is managing the data created by devices and their flow in and out of the system a developer creates. This data is vital for an efficient system. The initial step is where th
A famous marketing automation provider claims that the new analytics abilities of the company are helping consumers in retrieving marketing data and transferring it for 'deeper analytics' to business intelligence (BI) systems. The features include ac
More than $380 billion will be invested in IoT between now and 2025 is predicted. Ben Gardner, President, Northeast Group says, "Smart meters with two-way communications and other sensors across the power grid are already providing tangible benefits
There are two general ways to navigate information to make a manufacturing decision. First is to use intuition, experience, and rules of thumb which helps us to take correct decisions. Second is a methodical approach which is based on analysis and ob
Nowadays, in business, people are using artificial intelligence and multimedia visual marketing, and these are also connected to the concept of Big Data as every action of internet users take generates a data trail, and the amount of machine-generated data is growing too. So, using data effectively can give businesses an edge in today’s competitive environment as analyzing Big Data helps them to achieve better results in many areas of business with minimum wasted effort and costs. Read more at:
Big Data in theory is easy to understand. But, unearthing insights from streams of data into action and make a difference to your business is not easy. Companies have now found out how to not only capture data but also connect them to create BI which helps in getting feed back into the business to give them a competitive advantage. Therefore, a set of dependable best practices can help you take advantage of the big data momentum. Read more at:
In today’s business world, there are specific channels and tactics and they matter than the overall consumer experience. So, identity resolution has surfaced to create competitive advantage. Identity resolution is the regulation of identifying individuals across channels and devices and associating them with information used for marketing and advertising. It is the foundation that fuels a people-based marketing and size strategy and by knowing who they are interacting with, marketers can tailor their activities in a way that drives both the behaviors and business outcomes they care about most. Read more about the benefits of identity management at:
Nowadays, in the world of visualization, animated videos bring ideas to life in a simple yet effective way, allowing your business to tell a story that your customers will listen to as they are shared with more than ever across social media platforms. With animation being one of the effective ways of communication, you can increase conversion rate and search traffic, shape the image of your business. Read more at:
Smart work is vital for any business as you and your employees can focus on more important tasks. Sometimes, new businesses struggle from lack of time and resources to grow their business proficiently. Automating tedious and repetitive tasks through software can save time and thus progressing overall productivity as automation means automating one or more work processes with the help of technology to reduce or eliminate human intervention. To know more about automation, read at:
The role of education as well as education institute has changed over the years and is becoming more daunting to achieve. Universities, nowadays, have a lot to do to equip their students for the jobs that are to come. Universities can improve the quality of education is one way to do is to use predictive analytics. This article explores how big data is influential in improving the quality of education by allowing educators to monitor progress, alter curriculum based on data and customize the learning experience. Read more at: https://it.toolbox.com/blogs/deepthiudyawar/predictive-analytics-in-improving-the-quality-of-education-101618
Digital marketing is going through tremendous change with artificial intelligence being adopted and marketers are adjusting themselves to a new digital environment and its practices. These trends are also changing the way businesses advertise their businesses and generate leads. Content Assistance, Enhanced Email Marketing, Machine Learning and Predictive Analysis, Voice Search, Implementation of Accelerated Mobile Pages will assist small business owners in comprehending and applying the improvements that AI brings to the world of digital marketing. Read more at:
Customer service is very important for any sales team but, they can be overwhelmed by poor ticket deflection and routing. They are equipped with all answers but, if they need to sort through through issues outside of their filed, then they are not maximizing the ways in which they can help customers. This is where ticket deflection and routing come in to make the most of the time and effort of your customer service personnel. This article explores the ways ticket deflection and routing can help customer service teams. They are: Automated routing improves efficiency, Ticket deflection increases self-service usage, Quick self-service access makes it easier to meet SLAs and Sentiment analysis for smarter routing. Read more at:
In today’s business world, personalization is one of the most operational ways you can attract new customers and retain your present customers. It is found that 59% of consumers who have experienced it, say that personalization has a great impact on their purchase decisions. Besides, 88% of marketers have noticed vital improvements in their business with personalization and 53% of them have reported that they gained a lift of over 10%. So, customer segmentation is important. This article discusses four types of customer segmentation that can help you achieve your marketing goals. Read more about these four types of segmentation at:
Today’s human resource leaders use technology extensively. They find skilled talent as well as engage and satisfy existing employees by leveraging technology. So, modern HR professionals must have equal competence in reasoning, fiscal acumen and office automation. This article explores the following entries reveal some employment trends that are emerging: 1. Telecommuting Is Growing in Popularity, 2. Leveraging Competitiveness to Increase Productivity, 3. Dealing with Domestic Violence Is No Longer Off-Limits, 4. Employers Are Finding Innovative Ways to Close the Talent Gap and 5. Employers Are Providing Pay Transparency to Increase Worker Satisfaction. Read more at:
Everyone knows the power of social media and the influence it has on business strategy. But, it is a fact that social media is constantly changing, and it is very hard to understand how social media is changing the game. This article explores how the social media marketing trends of 2018 are completely changing how we look at social media. They are: Augmented Reality, Focus on Generation Z, Messenger Apps and Chatbots, Live Streaming, Influencer Marketing and User-generated Content. Read more at:
Nowadays, even small businesses are going online and if you want your business to be at the fingertips of consumers in your local area, then you must improve your local SEO. It is the process of optimizing your website and marketing your business online, so that it ranks better on Google for your local audience. This article explores some simple tips for improving local SEO for your small business. Read more at : https://www.business2community.com/seo/5-simple-tips-to-improving-local-seo-for-your-small-business-02117368
Nowadays, it is becoming easier to sell products online and more profitable for businesses large and small. This online market has just begun to flourish as large economic and technological forces are create a market of relatively wealthy consumers who are open to buying online and businesses are also fully prepared to sell their wares. This article discusses about the nine key mega trends that will impact the next decade of global consumerism. Read more at:
Web presence analysis helps you determine how your business is viewed when someone searches for your products and services. It is imperative for all businesses should develop an extensive digital footprint as part of online marketing activities. The bigger the footprint, the more likely your business can be found when someone is searching and if your business is not visible in the search engine results, you lose an opportunity to attract a customer. To know more about web presence analysis, read :
Nowadays, companies do not send mass emails to a huge list. Instead, the companies are now thinking about engaging email recipients with content they want and look forward to getting. This article explores the five best practices about email marketing. Read more at:
According to some recent survey respondents cited Google as the place where they begin a search. Therefore, enhancing SEO, plays a vital role in generating new leads, helping in getting prospective customers and retaining the current ones. This article explores some proven methods to get the SEO results you are after. Read more at :
In today’s world, where technology is playing an important role, most of us fear about future. It has been noticed how robots have already stated taking place of humans resulting in humans to lose their jobs. Not only in factories but robots have also taken over sports, medicine and more. However, we humans do have some skills that is tough for robots to beat us in. Below are few of them:
Creativity: A piece of art, music, a new recipe and more reflects our creativity. Thus, even though robots can replicate what already exist, it still fails to create something new.
Physical Skills: There are some routine jobs which needs to be done quickly and involve out flexible physical skills. Though robots are developing yet they haven’t reached the stage where they could help us in doing our routines.
Empathy: Now a days, robots can successfully analyse our emotions but a small change of ton still confuses the program. That empathy, caring nature is still missing.
Flexibility: Few decisions are needed to be made from our gut feeling. However, robots miss that. They are only able to make decisions from the data that they have read.
Technical Maintenance: Robots are still machines. They require planning, designing, implementation and management. These skills can only be provided by humans. Maintenance can only be done by humans.
In the end, even though robots can take over few of our jobs, still they will always work under us rather than against us.
Advertisement is one of the major ways through which businesses can attract customers. A lot of money and time is invested in order to create ads. However, these days a helping hand has come for rescue and is successfully able to attract customers by presenting customized ads. Machine Learning Algorithms, Artificial Intelligence and Deep Learning have come into play. With the help of these technologies, customized ads can be created based on the current searches done by customer. For example, you recently searched for “affordable mobile phones”. These learning algorithms tracks it down and soon starts displaying mobile phones ads presented by various companies. Other than that, Data Mining also plays an important role in this. Among various data that is available on world wide web, data mining algorithms browser and stores valuable data.
Innovations and Inventions do not stop for anyone. They are always surprising us with something new. Due to them, the world is moving towards future at a tremendous pace. Artificial Intelligence, Machine Learning and more are taking over various jobs and easing our life.
Following are the most astonishing tech inventions of 2018:
Crypto Anchors: They are digital footprints that helps to check product’s authenticity. They can either be codes or small computers embedded in a product and linked with blockchain.
Omron Robots: Omron Robots are robots that are gradually taking place of factory workers. They not only lift heavy objects but also move at a rapid speed and can freely navigate the environment.
Myo Armband: This can be used both in video games and during surgeries. They hold the sensors in place.
AI Microscopes: They found their application in studying underwater life. They can monitor sea creatures 24x7 providing us important data.
Earprint: It is a new biometric identification device what send sounds to one’s ear. This sound is echoed back and this echo is different for every person.
Online Supermarket: Online market is the major attraction for everyone. Sit at one place and order from anywhere makes our lives easy. Though this is not new but it has gain more attention.
Data is the utmost important thing for any company or individual. Data Breach is an incident that happens when sensitive, confidential or otherwise protected data is been accessed or disclosed in an unauthorized manner. Many companies intentionally or unintentionally expose and leak consumers and commercial data. According to the Breach Level Index (BLI), many organizations fails to safeguard their databases.
For any person or company, any such incident can be confusing. In such situation, there is a need of a standard policy which must be followed. Following are few steps one should consider in order to save guard the data in case you are at risk:
Isolate – Isolate the machine from rest of the network if a particular hardware is on risk.
Document – It is important to keep detailed records of everything you do from the moment data breach is discovered.
Photograph – Photographs can help in solving digital data breach.
Interview – Any person directly or indirectly involved with the systems that were breached should be interviewed.
