Now, over 70% of small businesses using social media. So, monitoring social media is a must these days. If this is done properly, it gives you powerful customer insights, lets you monitor your opponents and what their customers are saying, and helps you to expand your business. Any company having a social presence on multiple platforms, it becomes near to impossible for them to deal with various social media problems manually. So, using a social listening tool is the best bet as it will save you time and cash, but selecting one that is right for your business can be a challenge if you are just starting out. Read more at:  

https://www.business2community.com/social-media/5-of-the-best-social-listening-tools-in-2018-02115000

For nearly two decades, integration of modern technology and IT infrastructure has proven its impact as it has paved the way for communications with customers to become easier, for employees to have a better working dynamic, and the organization to have a stronger information security system. It has also helped in expanding a company’s research capacity. These technology developments are aimed to provide essential growth within a company and not every business can adapt as quickly, thus resulting in the birth of IT myths. This article confirms and debunks some common IT myths. Read more at: 

https://www.business2community.com/infographics/these-6-technologies-will-fix-your-poorly-designed-service-desk-system-infographic-02114992

These days, developments in data analytics and business technology is that of machine learning. Machine learning is becoming a business-critical technology, machine learning makes computing processes more efficient, cost-effective and reliable and thus accelerate every aspect of business decision-making. Machine learning is implemented in most industries where it presents a great opportunity to improve upon existing processes as it has the ability to process highly complex, time-sensitive, and fluid data for applications in virtually any industry, such as: Tracking customer/client satisfaction in real time, analyzing and responding to market trends, tracking and setting prices according to demand, combating fraud, calculating risk, improving customer service through real-time etc.  Read more at: Read more at : 

https://www.business2community.com/big-data/is-machine-learning-inevitable-for-data-analytics-02111333

Analytics and precisely, big data has been a game changer for organizations across industries and revenue size as it helps companies to process data of great complexity and size at a speed and with accuracy so that the management can take better decision. Big data technology can help huge unstructured data to be properly indexed and searched through those legacy records in record time. There are many other circumstances where big data can push an organization’s success and help it make its processes smoother and more efficient. Read more about the latest trends in big data at: 

https://it.toolbox.com/blogs/asifsidiq/the-top-10-big-data-tools-in-2018-082718

Advertising is changing as people now want to see the heart and soul of the businesses they interact with. Many organizations are investing in storytelling to raise awareness of their brand and develop trust. But, there are six ways to storytelling in the marketing world and which ones you will utilize depends on the nature of your business and the audience you wish to target. They are : Mini ads, Customer-Driven Storytelling, Philanthropy, Hidden Social Media Storytelling, Data-Based Storytelling and Impressive Storytelling. Read more at: 

https://it.toolbox.com/articles/six-storytelling-trends-that-mark-the-future-of-marketing

According to Wall Street Journal, millions of cars are rolling off dealers and with built-in connectivity, automobile companies are gaining access to unique amount of real-time data that in turn allows them to track everything from car location to how hard it is braking and whether the windshield wipers are on or not, leading to a potential beyond vehicle operation and automaker information. These days, new vehicles have a robust tracking technology that dynamically tracks the vehicle’s movements. This valuable location analytics offer understanding the patterns of the driver like where they are going based on past habits, time of day, route taken, etc. Read more at: 

https://www.business2community.com/digital-marketing/the-future-of-digital-marketing-the-automobile-02111359

SEO’s are important for any organization. But, the new trend is meta robot tag for SEO. So, what is a meta robot tag? It is a tag which is rooted in your website that help search engines what to look for. It also helps you to know what to follow and what to avoid. So, in short, it allows you to decide what pages of your site you want to hide from search engine crawlers and tells the crawler what likes to stop with and what links to follow. One of the reasons these tags are extremely essential is because they combat duplicate content.  Read more at: 

https://www.business2community.com/seo/what-are-meta-robot-tags-02111051

Over the last few years, video’s popularity has grown over the last few years that it is now a part of business marketing strategy in many organizations. Experts opine that you need creativity as well as a thorough plan, videos can help our brand hold the attention of an audience while giving you useful information. The author, Danielle Winski (customer service expert), in her article explores the importance of video marketing strategies. Read more about this at: 

https://www.business2community.com/marketing/why-you-need-to-include-video-in-your-marketing-strategy-02091283

Drip Campaign is a sequence of emails which are set up to achieve a goal. It is said that drip campaigns permit your email marketing efforts and get you wonderful results in terms of engagement and sales. These campaigns make email marketing and lead nurturing more effective.  The author, Jaime Nacach ( founder and marketing strategist of Bloominari) discusses in this article about some pointers on how you build your first automated email marketing drip campaign. To know more, read: 

https://www.business2community.com/email-marketing/10-steps-to-build-your-first-email-marketing-automation-drip-campaign-02105831

SEO or Search Engine Optimization, helps websites get to the top of search results in search engines. SEO is important because your business website can be at the top of the search results when someone searches for a specific topic. In this article, the author, Tom Casano, explores the vital reasons why you should give importance to SEO for your business this year. They are: get more traffic, getting high quality leads, get website visitors into your sales funnel, build brand awareness, acquire monthly recurring traffic etc. to know more, visit: 

https://www.business2community.com/seo/the-top-8-reasons-your-business-needs-seo-02108910

The data breaches and attacks are on the rise, so the organizations cannot have a weak defense to secure themselves against these cyberattacks. Because of this, cyber-attacks, business leaders and IT experts establish cybersecurity methods to protect the organization. Here is a list of some tactics that can help shore up your company’s cybersecurity like data encryption, hardware security, strong passwords, a good firewall, anti-virus security, mobile device security and many more such things. Read more at: 

: https://www.business2community.com/cybersecurity/10-ways-to-boost-your-businesss-cybersecurity-02106827

Improvement is a non ending necessity for any business to survive in this competitive industry. It is well known that bringing right technological change in business cuts the cost of production specially when the human labor costs too high and are replaceable with technology. In various surveys, it has been found that HR spends most of the time in transactional jobs such as data entry and minor mathematical calculations. These tasks can be automated by bots and this human resource can be provided proper certifications and they can be utilized for better tasks. There was a survey done in an organization. They implemented technology which improved the onboarding time of people from 120 minutes to 3 minutes. And the man power can be used for more important tasks such as decision making.

Read more at https://www.informationweek.com/big-data/ai-machine-learning/how-ai-and-intelligent-automation-impact-hr-practices/a/d-id/1332484?

Packing and moving your living space is quite a headache. Especially in India, most of the people try to find someone providing the cheap shifting services and hence get trapped as they do not provide safety to your good, thus resulting in an expensive net cost. Thankfully, technology is again helping humans to get a fair deal in terms of safety of good and proper quotation of charges. Some of the reallocating companies have started to use AI based softwares that can quote exact amount to be charged from customers based of the quantity and nature of goods, destination, path to destination, floor of new location, whether lift is present or not and many more relevant factors. These softwares also helps to find the price for the goods so that they can have an insurance of that amount. Customers can also use the GPS technology to track their goods while they are being shifted to a place too far.

Read more at https://www.analyticsinsight.net/relocation-industry-working-algorithms-comprehend-consumer-needs/

Python Programming language is already quite famous for its power and simplicity. It has become an all-in-one programming language because of availability of so many libraries and frameworks which makes python extensible to many areas.

The top 6 application areas of Python are as follows :-

1. Business

2. Scientific / Numeric

3. Education

4. Gaming

5. Web and internet

6. GUI applications.

Read more at https://www.technotification.com/2017/11/python-applications.html

It’s really fascinating to see how we are generating an incredible amount of data every minute. Plenty of blogs and articles have been written stating that the better utilization of this data may result in more profit generation for the organization. So here are some tips to begin with the path of better utilization.

Currently what most of the organizations see is they are Creating data, and they want to generate some additional revenue from it, but they miss how to link these two aspects. 

To begin with, they must consider to use the Big Data Engines like Hadoop, Google Bigdata, Horton Works, MongoDB or anything similar. They help to find the patterns and correlations between different types of data.

Next is Data Warehousing. Data warehousing is not just maintaining a database. It has many advantages over the traditional databases. 

And another important step is Data Visualization. From the above two steps we have the data properly managed and organized. In this step we visualize the data in a productive manner.

Read More at https://www.informationweek.com/big-data/real-world-tools-to-help-navigate-a-data-driven-world/a/d-id/1332377?

The world is becoming more digital. Health industry has also turned mostly digital and maintains every record and every detail in digital format. This has many pros but it also bring some threats like in terms of data security. Health industry keeps a lot of information about a person like their name, date of birth, address, card numbers, contact numbers, insurance details and many more. 

There are the following 3 reasons why these data needs to be protected :- 

•  To avoid identity theft.

•  For the patient’s safety.

•  For the reputation of the hospital and healthcare providers.

To ensure data security, just installing the antivirus is not enough. There must be other features like data encryption, limited access and modification of the data and limited transmission and sharing of data. 

Read More at https://www.technotification.com/2018/07/data-protection-in-health-industry.html

For any organization, it is necessary to keep a track of the data created, data pulled, the source from where it is pulled, the format of the data they have been using till now, who can access this data and many more. There are many strategies for managing the data but there’s nothing as a perfect strategy. It varies from organization to organization and types of data. Another important factor is size of organization and its budget. The following are the three factors that can help in managing the data in a better way i.e. as per the GDPR rules.

1. Centralization of data

2. Automating data management 

3. Measuring Success.

Read More at https://www.analyticsinsight.net/how-to-overcome-the-challenges-in-managing-big-data

Tons of data is generated everyday in the industry. And making sense of this pile of data has become an important task for many businesses. To achieve this, they are turning into Big Data analytics and Data Science. Data Scientists have knowledge about various algorithms suitable for various types of data and these statistical algorithms are implemented in several programming language. Selection of the programming language depends on many factors. So here is the list of top 6 programming languages that are used by most of the data scientists and analysts.

1.  Python

2. R Programming

3. Matlab

4. Java

5. Julia

6. Scala

Read detailed review at https://www.technotification.com/2018/07/best-programming-languages-for-data-science.html

Just 5 years back, people were debating over whether to accept cloud over in-premise systems, its cost, the billing systems of cloud etc. The topic “Should we use cloud” from that time has turned into “What else should be do on cloud”. Cloud has really grown and have got its roots really deep in the industry. Most of the industry is planning to find new ways to do the business which has cloud as a major part in their systems. 

Read More at https://www.informationweek.com/cloud/software-as-a-service/the-cloud-steps-into-maturity/d/d-id/1332394

Data is like an untapped stream of gold. If used properly, it can help any business to start climbing of the stairs of success real fast. History has plenty of examples like Hershey’s, Caterpillar, Vermont Electric Power Company and many more. These companies began to store, segregate and analyse their data. The data includes their operational activities, sales, purchases, monitoring employees, data about competitors and many more. Proper usage of this data can bring a digital transformation in the organisation. Data analysis often results in cut in operational cost. But its benefits doesn’t just limit till the cost cut. Data analysis can also show a path for revenue generation.

Read more at https://www.informationweek.com/strategic-cio/digital-transformation-turning-data-into-dollars/a/d-id/1332319