SigmaWay Blog

SigmaWay Blog tries to aggregate original and third party content for the site users. It caters to articles on Process Improvement, Lean Six Sigma, Analytics, Market Intelligence, Training ,IT Services and industries which SigmaWay caters to

ROLE OF MACHINE LEARNING IN BUSINESS ANALYTICS

    Considering how stubborn established companies are with their business operations, introducing Machine Learning which will bring a difference in business environments and in how people work, is extremely difficult. Data Science, AI and Machine Learning are different concepts where Machine Learning helps the other two prosper. It is a means of programming an algorithm wherein businesses feed in examples of real data. According to Maxim Scherbak, the author of this article, the new task for ML-driven organizations is preparing data for Machine Learning models. This implies that it will make Business Analysts different rather than making them redundant. For successful implementation of Machine Learning algorithms (which are mostly viewed as black boxes) they need to be backed by thorough testing. Leaving rule based approaches behind, businesses need to learn to trust these algorithms to shine in the era of AI. 

Read more at: https://towardsdatascience.com/when-business-analytics-meets-machine-learning-10ecaada9d8

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Benefits of A/B Testing to Mobile Developers

A/B testing (also known as Split testing or bucket testing) is mostly used by websites and mobile apps as an effective data based method to test and compare alternatives wherein one variant’s significantly better performance proves its efficacy and suggests its implementation. To run A/B test, after deciding the objective, the variants of the landing page are to be determined, where the variations should differ only in the element that is to be tested. The test, then needs to be performed to compare how the users respond to the variations followed by reviewing the results and making changes based on the results. Some of the benefits of A/B testing to mobile developers are higher conversion rates, analysis of engagement metrics, decision making based on data and statistics, ability to view app store experience from user’s point of view, better use of resources, insights into customer behavior, etc. Ultimately A/B testing makes businesses improve if they run multiple experiments and understand their users’ behavior.  

Read More at: https://splitmetrics.com/resources/what-is-ab-testing-and-why-it-matters-for-mobile-developers/

 

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LEAN THINKING: THE NEXT STEP IN PROCESS IMPROVEMENT

A revolution is being brought up in the organizations for process improvement with lean thinking. Lean principles stress on continuous improvement, respect for people and utmost care of customer. A Lean management offers guidance and ensures optimization of the entire organizational system for value delivery. A shift in the mindset of the management principle from a supervisor to a coach, whose prime motto is to reach the goal (maximizing delivery of value to the customer) keeping the Lean principles in mind, encourages employees to work on their skill set, put forth smart opinions for sustainable and competitive growth and make successful leaders for the organization who would carry forward the legacy. The main requirements for making lean leadership work is the presence of trust and transparency. Hence, recognition of team members, putting emphasis on culture and abiding by principles can increase success of the organization several folds, both now and in future. Read more at: http://www.aleanjourney.com/2019/06/lean-quote-enhance-learning-by-doing.html

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Artificial Intelligence in Medical Science

Last fifty years have seen great advancements in the medical field but along with it came hand in hand the errors in interpretation of medical scan reports, with 2% false positive rates and 25% false negative rates. AI, however, has come forth for rescue. While there have been arguments that deep learning would replace radiologists soon now, it is nothing more than a myth. With deep learning, the doctors would be able to detect the problems quickly and operate accordingly. One example is Zebra Medical Vision which has helped doctors for five years now in making the right decisions by developing deep learning algorithms for interpretation of medical images and working with data. It will help automate every visual aspect of medicine, help doctors by giving them a second opinion and also provide assistance and augmentation in case of lack of any skill. With such feedbacks, the probability of correct diagnosis increases many folds. The augmentation of Artificial Intelligence in the medical fields will be revolutionary. Read more at: https://www.forbes.com/sites/gilpress/2019/04/22/ai-startup-zebra-medical-vision-enlists-deep-learning-to-save-lives/#68aa9baa1035

 

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Advancement of the advanced technology

With the advancement of technology, the advancement in the hacking sector has also taken place. All types of data are being hacked and misused. To solve this problem, biometrics have come into the play. Smart phones already have finger print and face and voice recognition facilities. These features will now come in the financial sector which would disable hacking or duplication (as can be done with ids and passwords) and hence keeps the data safe. The recent big problem of hacking of the ATMs can be curbed using the biometric technology. Beyond physical characteristics, behavioral biometrics can also track how a consumer swipes a mobile screen or uses a keyboard and recognize fraudulent activities. However, the institutions are not that flexible in terms of adopting the new technology due to coordination problems. The customers, on the other hand, are keen to use this new technology which keeps them safe. Read more at: https://finance.toolbox.com/article/biometrics-play-growing-role-in-security-and-convenience-for-financial-services

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Discover the latest trend in eCommerce

A new study has discovered ecommerce marketing insights about the current state of online shopping and how marketers need to adapt to the latest trends. These key findings from this report revealed that customers want guidance. They also want guidance regarding shipping matters. This report also found about that content is important, marketplace dominates and son. Read more at: 

https://www.business2community.com/ecommerce/ecommerce-marketing-trends-in-2019-02204048

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Ways to increase sales through Coupon Marketing Strategy

These days people find ways to use coupons were ever is possible especially on online delivery through food apps, buying any products through eCommerce apps etc. Its one of the best strategy used by any companies these days. By using coupons the consumer have a mental satisfaction that they receive cheap products and this lead to the loyalty towards the company. As today's time is a technology time so to avail coupons is very easy especially through your mobile phones, anyone any where can use it. Companies find various ways to attract them with their new offers, advertising through shows, banner ads on bill boards etc which leads to increase of sale.

Read more at : https://www.business2community.com/marketing/6-ways-to-improve-your-coupon-marketing-strategy-and-increase-sales-02192134

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All About Internal Branding

Branding is always will be the most crucial part of any business. These days everyone emphasis on the branding and how it should be different from their competitors. People are now hiring employees who have deep understanding about the market scenario, understanding their products, ideas, goals and values. But a brand becomes successful when the company has its own values, mission, vision, have motivated employees and open to ideas.

Read more at :  https://www.business2community.com/branding/the-importance-of-internal-branding-02192346

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How to Start Email Marketing

Email is one of the fastest form of communication that is done of daily bases. Mostly its done for business oriented, promotional activities, newsletter etc. The message in email should always be clear and precise so that the message is conveyed properly to the receiver and their is no miss communication. They are various forms of email marketing is used as a welcome, invites, business proposals etc. 

Read more at : https://www.business2community.com/email-marketing/4-essential-templates-to-jumpstart-your-email-marketing-02192277

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Effective Tips for Leadership

Leadership can only be done through a dialogue. The way two people interact with each other clearly understands the who has the leadership quality. Leaders grow when the people under him/her grows as they are highly motivated, positive, collaborative, for them their leader is a solution provider etc. Leaders should be an inspiration not an authoritative person who just commands.

Read more at: https://www.business2community.com/communications/leadership-tip-learn-to-talk-with-people-not-at-them-02192035

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Effective ways to engage with consumers through email marketing

Email marketing is one of the oldest form of marketing. It always have innovative strategy to engage the customers like how Zomato or Swiggy does it. They always find the ways to engage their customers by giving them new offers, remembering their customers birthday or by telling the frequent dish ordered by the customers. It is the cost effective approach and less manpower involved but the reach is highly effective.

Read at more: https://www.business2community.com/email-marketing/email-newsletter-ideas-you-can-use-to-engage-your-readers-02188624

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Are Customers loyal to their brands?

Customers are loyal towards brand depends upon the experience. These days they are a lot of options for a customer to move towards different brands  depending upon their  of experience, quality, price etc. It highly depends on the brand how they retain their customer by understanding their needs, buying strategy etc.

Read more at: https://www.business2community.com/customer-experience/what-are-the-different-types-of-loyal-customers-02188814

 

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Cost effective between Agency or Marketer

Marketing is the front face of a company which leads to brand recognition and customer buying tendency. These days most of the company is thinking of cost benefit strategies especially investing to have inhouse agency or  outsource it. They are big media agencies in the market who are expert in creating the advertisement but they charge heavily while the inhouse marketer where's different hats to execute the task. Cost, productivity, area of expertize etc are some factors on which the company decides where to invest.

Read more at: https://www.business2community.com/marketing/who-should-you-hire-first-marketer-or-agency-02189024

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Building a brand

Branding is an experience that hits the mind of the consumer and remains in the sub conscious. The customer recalls the experience what they have experienced with the company/product and tend to be loyal to the company. Even if there is a change in the mergers or acquisition the consumer will always remember the experiences and be loyal towards the brand.

Read more at: www.forbesindia.com/blog/marketing-and-branding/how-to-build-a-brand/

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Improve marketing strategy with the help of Artificial Intelliegence

Business world is now dominated by artificial intelligence and there is no exception in the world of marketing intelligence too. It is found that the future of marketing will be transformed by a powerful, nonhuman force i.e. artificial intelligence. But, even at present, AI and marketing-powered solutions can rationalize your marketing efforts and give you an edge on your competition. Read more at:  https://www.business2community.com/marketing/4-ways-ai-can-improve-your-marketing-strategy-02190347

 

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How to overcome the challenges of hybrid cloud

Everything is in the cloud, but there are many challenges. So, with knowledge and a bit of planning, your company can avoid many of the challenges associated with migrating to a hybrid cloud solution. It is important that you research your cloud partner thoroughly to verify that that provider takes all the necessary steps to ensure security for its clients. Read more at: 

https://it.toolbox.com/blogs/carmashoemaker/overcoming-the-challenges-of-hybrid-clouds-040919

 

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Strategy for mobile app development

Mobile users are growing across the world and so seldom does people login from their desktop. Therefore, if you have an aggressive business strategy, then you should think of creating a mobile app and choose a mobile app service provider. But, knowing the functional steps before processing is also essential. Know about these functional steps at: 

https://www.business2community.com/mobile-apps/5-steps-for-mobile-app-development-strategy-02191303

 

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How to make a smart social media marketing plan

Nowadays, brand audience controls what they want to see on a smart phone, tablet, computer or television. So, organizations need to connect with your online community and build relationships in a meaningful way. Therefore, smart social media marketing for your brand should begin with a focused strategy. This article explores the ways to build your personal brand and convert leads online. Read more at:  

https://www.business2community.com/social-media/how-to-use-social-media-the-right-way-for-building-more-leads-02183925

 

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Expected potential of AI technology

Nowadays, everyone is talking about artificial intelligence. The expected potential of AI technology is based on increasing the availability and usefulness of expert knowledge. It is this potential which will affect many diverse areas like education, commerce, government, medicine, and manufacturing. It is a fact that one of the most important results of work on artificial intelligence has been a refinement of techniques for obtaining and structuring the knowledge of experts. Read more at: 

https://it.toolbox.com/blogs/craigborysowich/the-basis-for-the-potential-in-artificial-intelligence-032519

 

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How IoT collects data

We all know that Internet of Things or IoT can monitor and measure data in real time. These data in return offers valuable insight to help save time, energy, and money. But, do you how are IoT data collected, processed, and analysed? Data are collected from security systems, smart appliances, smart TVs, and wearable health meters. Data are also collected from commercial devices including commercial security systems, traffic monitoring devices, and weather tracking systems. Read more at: 

https://it.toolbox.com/blogs/carmashoemaker/iot-data-how-to-collect-process-and-analyze-them-032619

 

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