The toughest job for small business owners is to develop a cost effective marketing plan. Unlike large organizations, small business owners have limited resources in their hands. Hence they need to be more careful while developing a marketing plan. Communicating with consumers should be their primary focus while creating a marketing strategy. For more details about marketing strategy tips please visit Chad Brooks (senior writer of BusinessNewsDaily)'s article link: http://www.businessnewsdaily.com/6289-making-the-most-of-your-marketing-plan.html

CMS has announced that surveyors will scrutinize dementia care and Minimum Data Set coding in an upcoming pilot program. The programs are expected to start from mid 2014. The survey will be concentrated on the processes of antipsychotic prescribing. The special Minimum Data Set surveys will evaluate coding practices and examine how well facilities link care plans to MDS assessments. For more details please visit:http://www.mcknights.com/special-surveys-on-dementia-care-minimum-data-set-coding-will-launch-by-mid-year-cms-announces/article/343573/

Market research is the most powerful tool to analyze whether a product or service can fulfil the consumer needs or not. Market research helps to find the target audience, buying behaviour of consumers, market trends, demographics, economic shifts etc. This information is essential to the success of small and medium enterprises. Markets are dynamic and therefore it is important for SME players to remain updated about the market trends in order to remain in competition. Market research can help SMEs to remain updated and help them to understand the key issues in their business. For more details please visit: http://allafrica.com/stories/201404230455.html

US Community hospitals are facing issues like declining volume, shrinking patient care and other financial problems. In this situation most of the community hospitals are merging with large entities to survive. In Virginia, Community Memorial Healthcare of Virginia will join Virginia Commonwealth University Health System, the biggest health safety-net provider in the state, to help improve its bottom line and maintain quality care access throughout the region. Community Memorial expects $2.7 million in Medicare cuts next year and $2.9 million in 2016. For more details please visit Katie Sullivan's article link: http://www.fiercehealthfinance.com/story/mergers-key-community-hospital-survival/2014-04-22

Orange health solutions had acquired MZI healthcare. Great point partners, a private equity firm based in Greenwich, has helped in this merger. Orange health mainly serves hospitals and healthcare organizations to establish ACOs and value based care models, whereas MZI supports the healthcare providers with data analytics, predictive modelling, medical care management and health benefit management technologies. This merger will provide an integrated, one-stop solution that allows providers to solve their technology and service needs. For more please visit: http://www.beckershospitalreview.com/accountable-care-organizations/private-equity-firm-invests-in-aco-company-s-data-analytics-merger.html

Feedback surveys can be used to maximize business effectiveness. Employees, customers and events are valuable and necessary sources of feedback.  Feedback helps in taking strategic business decisions. Feedback surveys can be used to improve internal management, external environment and event management. To read more about how feedback helps an organization, please visit the article written by Sabina Stoiciu, writer of 123ContractForm in this link: http://www.marketingprofs.com/articles/2014/24928/three-ways-to-use-feedback-surveys-to-maximize-business-effectiveness

Email Marketing is the buzz word in today's business. So what is email marketing? Email marketing is the online version of direct mail. Instead of sending fliers and coupons to a customer's home, you can send those same items digitally to a customer's inbox and also helps the sender to see who is actually using and reading the mail. A study suggests that small and midsize businesses are now concentrating more on email marketing. Email marketing is cost effective and easy to create. It has a wider reach.  There are many forms of email marketing like newsletters, promotional campaigns, invitation email etc. To read more details about email marketing, please visit Chad Brook’s (BusinessNewsDaily contributor) article in this link: http://www.businessnewsdaily.com/4488-email-marketing-guide.html

The health care industry in India is growing at 1.5 times the GDP growth rate, but still use of information technology in healthcare is insufficient. Currently, Government of India is encouraging private participation due to constraint in public funding capability. Government has launched Health Management Information System (HMIS) in order to take better decision on public health delivery. HMIS portal will convert local health data into real time information, management indicators and trends. A research suggests that the growth rate of India’s health care market is 25%. Also the research suggests that India has the fastest growing healthcare IT market in Asia. Currently seeing the growth rate, many multinational companies are entering in to India’s healthcare industry with innovative and customized products. For more details please visit: http://www.marketingprofs.com/chirp/2014/24904/intelligence-by-variety-where-to-find-and-access-big-data-infographic

Big data can improve sales and services by analyzing. Hence it is important for an organization to find big data and analyze the data properly. Big data can be collected through archives, documents, media, business apps, social media, public web, data storage, machine log data, and sensor data. In an article Verónica Maria Jarski discussed how Kapow software) helps an organization to find various sources of Big Data. Read more at: http://www.marketingprofs.com/chirp/2014/24904/intelligence-by-variety-where-to-find-and-access-big-data-infographic

It is important for every business to allocate resource and budget appropriately in each department of the organization. But things get difficult for small or start-up businesses because initially small business runs out of both money and resources. It often happens that management allocate maximum budget for marketing. In an article by David Holland (CEO of branding and marketing firm Data Source), offers three marketing strategies to help small businesses save money. For more details please visit Nicole Fallon’s article link: http://www.businessnewsdaily.com/6236-money-saving-marketing-tips.html

Genesys (a provider of customer experience and contact center solutions), announced that the company has recently entered into a partnership agreement with NTT Communications Corporation, a provider of telecommunication services for personal and corporate users.  Genesys Platform and NTT Communications have together formed Arcstar Contact Center. This contact center is based on NTT Communications' Enterprise Cloud.

Read more at: http://www.sys-con.com/node/3088305

With the growth of social media, people are taking and sharing photos through their mobile devices regularly. Gabriel Shaoolian, CEO of web design agency, Blue Fountain Media, said "Technology has turned us into a very visual culture...for a brand that is trying to communicate a marketing message, image-based content is becoming one of the strongest tools [to do so].” To read how photo sharing can boost social marketing, go through Nicole Fallon's, link http://www.businessnewsdaily.com/6244-visual-content-marketing.html

The term big data refers to large amount of customer information gathered from social media, which helps companies to improve sales and services by analyzing those data. But unfortunately small businesses have limitations while analyzing big data. Also the huge volume of data may be confusing for small organization and some time they don't know where to begin. Social platform gathers information which can be important for organisations. Hence tools provided by Twitter, Facebook, LinkedIn, are a good start as they offer low start-up investment as per Evan Greenberg, CEO of marketing and communications firm Allscope Media. To read more about how big data can help businesses to think outside the box, follow Nicole Fallon's article in this link: http://www.businessnewsdaily.com/6190-smb-big-data-tips.html

The American Hospital Association (AHA) is lobbying CMS to modify the shared savings rule. According to AHA, the current rules are bringing too much financial risk to the providers without offering them enough financial rewards. A recent report suggests that out of 114 providers in Medicare Shared Savings Program, only 29 were able to realize the savings. AHA has recommended that CMS should extend ACO engagement period from 3 year to 6 year. As per Linda E. Fishman, an AHA senior vice president of public policy analysis and development, the only way CMS can encourage ACO participation is by modifying shared savings program. For more details please visit Ron Shinkman's article link: http://www.fiercehealthfinance.com/story/hospitals-want-cms-ease-aco-rules/2014-04-21

SAP will use SeeWhy's behavior-based marketing muscle to flesh out the Swiss e-commerce platform Hyrbis that it acquired last year. The campaign strategy will be 1:1, because 1-to-1 marketing campaigns are driven by the behavior of individual visitors and the real time context of what shoppersa are doing. To know more on this, go through the article by Natalie Gagliordi, a ZDNet staff writer based in Louisville, Kentucky.

http://www.zdnet.com/sap-acquires-seewhy-eyes-targeted-marketing-7000029686/

Does the future of security belongs to open source? It is not a topic of debate. It is the truth that nowadays the worlds runs on Linux and open source software. But on average, open-source programming is the best way to prevent security troubles. To know more about this, go through the article by Steven J. Vaughan-Nichols, writer about technology and the business of technology.

http://www.zdnet.com/securitys-future-belongs-to-open-source-7000029687/

The sheer proliferation of new online devices and digital consumer channels is pushing leading-edge companies to rethink how they connect and engage their customers. Connection between business and customers in digital channels is known as customer journey. An integrated portfolio of technologies including self-service mobile apps, customer communities and open product development can reshape today's customer journey. To know more about the change in customer journey, go through the article by Dion Hinchcliffe, expert in information technology, business strategy and next-generation enterprises.

http://www.zdnet.com/the-new-digital-customer-journey-cross-channel-mobile-social-self-service-and-engaged-7000015570/

Chief Information Officer of any organization should realise the change in technology and making enterprise software attractive should be the part of their strategy. Strong, responsive, high-energy, customer-focused service is what delivers value and makes a company attractive and this is being enabled by the digital transformation. To know more about the points which CIO should keep in mind while entering the digital age, go through the article by Vala Afshar, Chief Marketing Officer of Extreme Networks.

http://www.huffingtonpost.com/vala-afshar/do-cios-need-passion-to-s_b_4802303.html

Nowadays large suppliers are improving their products while making them easier to implement and simpler for users to adopt. Cloud computing has totally changed the enterprise environment. To know more on the transition of enterprise software, go through the article by Michael Krigsman, analyst, strategy advisor, enterprise advocate.

http://www.zdnet.com/saving-the-dry-lifeless-soul-of-enterprise-software-7000026198/

Nowadays technology has thoroughly engulfed the workplace. Its strategic adoption and meaningful application by the typical worker is just the beginning. The shape of digital workplace will change in recent days. To know the change of the digital workplace, go through the article by Dion Hinchcliffe, an expert in information technology, business strategy and next-generation enterprises.

http://www.zdnet.com/examining-the-digital-workplace-in-2014-7000026781/