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SigmaWay Blog

SigmaWay Blog tries to aggregate original and third party content for the site users. It caters to articles on Process Improvement, Lean Six Sigma, Analytics, Market Intelligence, Training ,IT Services and industries which SigmaWay caters to

Social media: optimizing customer relationship management

An article by Ted Shelton, Vice president of Cognizant Business Consulting, talks about the substantial changes coming to every industry - how work is done, who does the work, and how value is derived from the work by all of the stakeholders - employees, companies, and their customers. Most companies have one or more CRM systems - often more than one as a separate CRM initiative may have been pursued for sales vs. service or even for multiple different sales and service channels (even when serving the same customer). The goal is to get a rich multi-dimensional understanding of your customer, and to have that information available to all departments of your company that engage with customers.

 

 

To know more follow http://socialmediatoday.com/tedshelton/2387741/crm-and-customer-code-halo

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Data security in the cloud

The rapid rate of cloud adoption has given rise to the natural necessity to have some data generated live on cloud-based platforms. One of the biggest mistakes a company can make is assuming that once you are managed by a hosting provider or other cloud-based platform company, the inbuilt security features will provide everything you need from a data safety perspective. Depending on the cloud service provider or managed service provider you use, you can expect scalability and flexibility to be built into the system so that you don't miss out on the cloud's ability to quickly respond to changes in demand. Having the technical skills in-house is just as important as finding the outsourced technical expertise that will enable a greater degree of secure infrastructure planning.

 

To know more visit the article at http://www.cloudcomputing-news.net/blog-hub/2013/nov/19/the-reality-of-data-security-in-the-cloud/

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Social media marketing: use of hashtags

An article by Pam Dyer, Marketing manager at SolutionsIQ, conveys that hashtags can be powerful tools that drive brand recognition, increase reach, build community, create buzz, and positively impact customer loyalty. They are ways to track topics on Twitter and other social media platforms. Anyone sharing content can add one to their messages and posts, thus helping people to quickly find information on that same topic. It's easy to join in a hashtag conversation by clicking on one of your own tweets or those of others. You can track hashtags to see which ones resonate most with your audience. Hashtags on Instagram can help to maximize your reach and create a network of influential brand followers.  When users click on a hashtag in Google+, the search results page (SERP) includes the original hashtag as well as posts with similar tags and keywords.

 

For more information visit http://socialmediatoday.com/pamdyer/2381691/using-hashtags-social-media-marketing

 

 

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Judging success: A new metric for process improvement program

An article by Hari Kelachankuttu, Change Facilitation Manager in Messier-Bugatti-Dowty (Safran Group) at Singapore, conveys that some organizations need to go a step further by setting financial savings targets by functions, departments or locations to have more granularities. As the challenges in the markets are getting complex business processes need to be continuously improved to overcome that.

 

 

To know more follow http://www.processexcellencenetwork.com/innovation/articles/continuous-improvement-and-the-trouble-with-metric/

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Protecting encryption keys is critical to keeping cloud data private

Implementing cloud data encryption and maintaining control over encryption keys is an important way for the enterprise to verify how information can be shared and unlocked. Cloud data encryption transforms data so that it is undecipherable without the key that can be used to change the data back to its original form. But several enterprises are now realizing that when they cede control of their encryption keys to their cloud providers, their sensitive data may not be as private as they had hoped. They need to look for peer reviewed security proofs and understand implications on end users of cloud applications if there are strong encryption techniques. Recommendation from Gartner and the security and compliance needs to control sensitive data and it becomes clear that having vast amounts of sensitive data dispersed to multiple cloud application providers and relying on those providers to keep the encryption keys safe creates a security paradox for the enterprise.

 

 

To gather more insights visit the article by Gerry Grealish, Chief Marketing Officer of PerspecSys, follow http://www.cloudcomputing-news.net/blog-hub/2014/mar/20/when-deploying-cloud-data-encryption-protecting-encryption-keys-is-critical-to-keeping-cloud-data-private/

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Social media: enhancing B2B marketing

B2B marketers are recognizing the benefit of engaging with audiences via social networks. By creating an online persona for your brand, you're humanizing it. To succeed in social strategy, B2B companies need to adopt the mindset of engaging as an individual first and business second. This personal tone will make your brand more approachable. For success in social strategy, you have to customize your brand image on your company profile, share videos, and upload presentations using LinkedIn and Twitter. The social site revealed that more than 30 percent of Twitter users search for B2B brands online, compared to 12 percent of average internet users.

 

 

To know more about the article by Boone Baill, Seasoned marketing and communications professional, follow http://socialmediatoday.com/bonniebailly/2383241/social-secrets-softer-side-b2b-marketing 

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Cloud computing: optimizing existing facilities

An article by Ryan Huang, editor at ZDNet's Asia/Singapore office, talks about recognizing vulnerabilities in existing facilities before embarking on a cloud computing deployment for potential adopters to fortify critical systems. The implementation of high-density configuration increases both the compute capacity and energy efficiency of an existing facility. When evaluating external cloud providers, the vendor's data center power infrastructure and availability strategy should also be examined and understood. To create an optimal cloud computing environment, data centers need to bridge the gap between the physical layer of the data center infrastructure and the IT infrastructure.

 

 

To know more visit http://www.zdnet.com/optimizing-existing-facilities-for-cloud-computing-7000028083/

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Hot project management trends for 2014

In the second quarter of 2014, we are going to see shift of communication tool from e-mail to audio-visual, scope of mistakes will minimize and use of cloud computing are likely to increase. Moreover, there is going to be a sharp rise in demand for Agile Projects.

To know more about the new trends, kindly refer to the below mentioned link: -  http://www.sooperarticles.com/business-articles/project-management-articles/5-hot-project-management-trends-2014-1321635.html

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Project schedules and decision trees

Decision trees can be generated based on project schedules. This article shows how to use decision tree analysis in project management as part of quantitative risk and decision analysis.

Please go through the link for more details: http://www.intaver.com/Articles/Article_DecisionTree.pdf

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New entrants in state health exchange

In a report by Carol M. Ostrom, reporter of The Seattle Times, we get to know that four new companies want to sell individual health-insurance plans inside the Washington Healthplanfinder online exchange for coverage in 2015. The new entrants into the exchange marketplace are:  Moda Health Plan, Columbia United Providers, Health Alliance Northwest Health Plan and UnitedHealthcare of Washington. Of them, Moda Health Plan, also proposes to offer small-business policies through the Small Business Health Options Program, known as SHOP.

To read more, visit the following link: http://seattletimes.com/html/localnews/2023532022_healthinsurancenewplansxml.html

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PeopleFluent helps organizations to address changing workforce balance with Vendor Management System

PeopleFluent, a social human capital management technology company, unveiled its vision for contingent workforce management with the announcement of the Vendor Management System (VMS) Mirror.  VMS Mirror is a single platform for education, information and action. It gives organizations an engaging one-stop-shop to manage vendors and the contingent workforce.

To read more, visit the following link: http: http://www.broadwayworld.com/bwwgeeks/article/PeopleFluent-Helps-Organizations-Address-Changing-Workforce-Balance-with-the-Vendor-Management-System-Mirror-20140502#

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Healthcare experiences encouraging ACO results

Advocate Healthcare had signed Medicare's first Shared Savings Program contract in 2012. The purpose of the contract was to test the ACO model, which offers financial incentives to hospitals and doctors for meeting cost and quality targets. Based on its initial success, Advocate is preparing to expand its ACO and officials believe it is worth of new investments. However, the success achieved through operating Medicare ACO model was not a cakewalk, but rather the success is achieved through failure, experimentation, and adaptation. Read more at: http://www.healthitoutcomes.com/doc/health-care-system-experiences-encouraging-aco-results-0001

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The future of US healthcare

It is estimated that by 2020, 80% of the US hospital will shift to some form of value based healthcare model. It means that the system will need to successfully transit from a transactional per procedure/per patient/per visit model to early diagnosis, treatment and management of the population system. This system will not only benefit the care providers, but will also benefit the patients. Innovative solutions that offer earlier detection, increased patient engagement or improved disease management could save the healthcare system billions of dollars every year. Lean innovations in healthcare will assist care providers to create a successful strategy in order to provide better care. Constant technological improvement has changed the dynamics of healthcare. Hospitals are looking for cost-effective solutions that integrate data into every pre- and postoperative procedure plan to better evaluate and treat patients. So, now healthcare leaders will focus on big data analysis to progress in business. Read more about this aspect at: http://www.forbes.com/sites/reenitadas/2014/04/30/the-truth-behind-value-based-healthcare-are-companies-really-getting-it/

 

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Technology made health care expensive. can it now control costs?

Technology has redefined healthcare industry.  Lot of new dimensions are active into the arena of healthcare industry today, but we have to look into the other side of technology in healthcare as well. The cost of medical treatment is going higher & higher as many new technology enabled options are coming up. "Computers make things better and cheaper. In health care, new technology makes things better, but more expensive," said Jonathan Gruber - an economist at MIT. We need to manage data both on patient and system level - to realize higher-quality and better-value care. We also need technology that will take us to the next level and will reduce costs. To read more, visit: http://recode.net/2014/04/28/technology-made-health-care-expensive-can-it-now-control-costs/

 

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Get the best from your call center performance management system

If you are a call center provider, then you must know that performance is an important parameter. Every day, large volume of management information is produced from different call center systems where each center is given a business target to achieve. This target is then fragmented into smaller ones to team levels where individuals have to work in order to meet it. Apart from this, you have to take into account different generic measures like volume of total calls answered, percentage of calls abandoned, and average call duration, turnover and percentage of absenteeism of your staff, etc. Together, this will tell you how efficiently your call center is operating.

To make your task easy, there are different performance management solutions that you can put to use to know various aspects – out of which you can make out areas of improvements. But for this, you have to know how to use your performance management solution. Read more at: http://www.callcentrehelper.com/trade-secrets-getting-the-best-from-your-performance-management-solution-60462.htm to know the secrets and increase your profit.

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Performance management: fresh thinking

A recent research by Deloitte Consulting revealed that a strong majority of respondents are rethinking their approach towards performance management. From this research, Deloitte also found that organizations need to shift from annual performance evolution towards continuous improvement of performance. 

To read more, visit the following link: http://www.hrreporter.com/blog/Compensation-Rewards/archive/2014/04/15/fresh-thinking-needed-to-fix-performance-management

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Blueocean Market Intelligence: transforming data analytics and research with a 360 approach

Every day enterprises are overflowing with abundance of disorganized data i.e. transactional data, market research, and social media. It is quite difficult for companies to track down these unstructured data.  Blueocean Market Intelligence, a global analytics and insights provide, helps companies to realize a 360-degree view of their customers through data integration and a multi-disciplinary approach. They have predictive capabilities, where they extrapolate historical data to identify future behavior.

To read more, visit the following link: http://www.siliconindia.com/magazine_articles/Blueocean_Market_Intelligence_Transforming_Data_Analytics_and_Research_with_a_360_Approach-LGWX73078464.html

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Cloud dashboard leader Klipfolio partners with TDHI

Klipfolio, a provider of cloud-based business intelligence dashboard, announced a new partnership with Marketing Intelligence Consultant, TDHI.  In this partnership, Klipfolio data visualization platform will combine TDHI's marketing analytics and will streamline the delivery of marketing intelligence to European CMOs.

To read more, visit the following link: http://www.digitaljournal.com/pr/1889960

 

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Google analytics: tracking social media success

Analytics makes it easy for you to track how many conversions you are getting from your social profiles by using Google Analytics. Once you have installed Google Analytics, you need to collect data, but if you are like most of your clients who have built a large audience, you will have data points on your reports that are actionable and very insightful. Google has a great support center that answers most questions that are related to trouble shooting analytics and it is a great learning resource.

 

 To know more read the article by Sergio Aicardi, CEO of Miami SEO Company, from http://socialmediatoday.com/sergio-aicardi/2358246/tracking-social-media-success-google-analytics

 

 

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Advanced SEO techniques: the increasing importance of social media

Search Engine Optimization is an effective tool in internet marketing which helps to understand how search engines take user queries in the form of keywords and turn them into search engine result pages. The algorithms in the search engines are geared more towards understanding and appreciating the importance of social signals.  Shares, likes, posts, comments and followers will expand your business not only in the branding aspect of your business, but search engines as well.

 

 

To gather more insights visit the article by Joe Chierotti, lead strategist and VP of Search Engine Optimization in InternetReputation.com, follow http://socialmediatoday.com/joe-chierotti/2367216/advanced-seo-techniques-importance-social-media 

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