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SigmaWay Blog

SigmaWay Blog tries to aggregate original and third party content for the site users. It caters to articles on Process Improvement, Lean Six Sigma, Analytics, Market Intelligence, Training ,IT Services and industries which SigmaWay caters to

Steps to lead a disorganised team

New leaders when inherit a group that is not enough hard working should take some time to listen and appreciate whatever the present situation is rather than imposing new norms to make their own mark. After assessing the situation, if the managers find the need for quick and fundamental change then they should address the problem systematically. The key to become an effective leader is to first get feedback from trusted sources. One should consult with his HR to ensure new standard doesn’t conflict with company policy. You can have a conversation with your peer managers and boss before addressing workgroup. While discussing business case the leader should be open to all ideas and shouldn’t come across as a resentful person. If any problem of transgression or insubordination arises, calmly and deliberately confront the behavior and impose appropriate consequences. Effective communication can raise the bar of your new team. Read more at https://hbr.org/2017/06/what-to-do-when-you-inherit-a-team-that-isnt-working-hard-enough

 

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Artificial Intelligence: A Marketing tool

Artificial intelligence (AI) has been a revolution in the field of technology. Big companies are leading the AI revolution and that's given them an edge over most consumer goods companies and retailers. AI marketing tools are both easier and less expensive to acquire, with software-as-a-service. AI tool was successfully used by Albert to increase the sale of Harley Davidson.AI evaluated what was working across digital channels to create more opportunities and allocated resources judiciously eliminating guesswork, gathering and analyzing enormous volumes of data, and optimally leveraging the resulting insights.AI can process millions of interactions a minute, manage thousands of keywords, and run tests in silica on thousands of messages and creative variations to predict optimal outcomes.. By acting instantaneously and autonomously it can modify its buying strategy based on performance parameters. The best way to discover AI's potential is to run some small, quick, reversible experiments, within a single geographic territory, or channel. Read more at https://hbr.org/2017/05/how-harley-davidson-used-predictive-analytics-to-increase-new-york-sales-leads-by-2930

 

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How to leverage Intent Data

Intent data is used to demonstrate when the prospect exhibit propensity to buy. To understand the traits and interests of the audience a target market profile is created. B2B external intent data help customers by identifying which accounts are showing surging interest surrounding a particular topic and eliminates the guesswork. Surge data, combined with intent data, creates a powerful synergy. A direct correlation between buyer's motives and content sets the stage for a huge competitive advantage. To leverage the collection of intent data and create better content, correlate it with other demographic, firmographic and geographic data. Intent data target all range of buyers across an organization to tailor content specifically. It gives a lead to present solution and content to prospects with a more precise customer profile match. Leverage intent data in your content marketing and syndication to increase your chances of becoming an industry leader. Read more at : http://www.business2community.com/big-data/reach-buyers-matter-intent-data-01851493#c1wCfiKqJe40gyZt.97

 

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HCM System: choose your partner wisely

Human capital Management (HCM) solution is a sophisticated tool to manage the workforce and streamlines Human Resource workflow. In addition, the technology's analytical capabilities aid decision making with data-driven evidence. It is pivotal to choose the right HCM vendor to maximize business human capital. One should look for following features in an HCM provider: provides streamline workflow, seeks a system to integrate HR functions into single HCM platform, it can deliver on intangibles like customer service, mobile designs, self-service capabilities, analytics, system scalability, system security etc. Cloud-based HCM solutions provide greater security protections than locally hosted software at a lower cost. Choosing a right HCM system partner reap significant dividends in cost savings, labor efficiency, and employee morale. Read more at  https://www.paychex.com/articles/hcm/right-partner-buying-human-capital-management-system

 

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Changing User Experince: Voice Interaction and Internet Of Things

Technology in the field of interaction and communication is changing at a faster rate. The newest additions to this field are voice interactions and it (Internet of Things). Modern homes are equipped with connected devices that adjust temperature and lock the doors at the command of your voice. Today big players like Microsoft, Amazon, and Apple are using voice apps as search options. Amazon has gone a step further by adding Echo-Show to provide visual results from voice queries. IoT is a system of interrelated computing devices and it's been featured in fitness trackers, smart watches and in homes with connected doorbells and lighting systems. The IoT and voice integration are next big shift and it's imperative for business to understand how this technology are changing user experiences and expectations. It is important for companies to keep pace with new innovations to keep the user experience on par with the marketplace. Read more at http://www.business2community.com/tech-gadgets/voice-interaction-internet-things-changing-user-experience-01846481

 

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A step towards process improvement

Process improvement is an important part of powering business hubs towards success avoiding major hindrances and problems. Following a bad process often leads to stagnation and failure in business. So it's vital to know how process improvisation can boost efficiency and prevent disaster before they happen. Selecting the correct process in the first place is a difficult task as a wrong process may lead business succumbs to inefficiency and poor performance. It is not necessarily important for one to be a tech-wizard either- all you have to do is follow some basic steps:• Select a process you want to improve
• Define the intended outcome and objective of the process
• Draft and map the ways it can be improved
• Analyze the process and suggest improvement with the help of a team
• Test and deploy the changes .
In short, Process improvement not only boosts efficiency, but also effectively scale a business while staying consistent with your business model. Read more at: http://www.business2community.com/business-innovation/process-improvement-stop-bad-processes-killing-business-01847982#3LfPm82T1HxKGGfE.97

 

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ESOP: An alternative channel for bonus and award payments

An ESOP (employment share ownership program) is an entity created by an employer to hold securities for the benefit if its employees. Here the employer sets up ESOP entity so that each company employee receives a membership share from the entity. The income earned from ESOPs has tax advantages as it falls under capital income. The ESOP scheme provides flexibility as it incorporates securities of parent company along with its employer securities. Although ESOP is a lucrative scheme for payments it has some pitfalls. Remuneration policy and contracts need to be framed.To ensure unwarranted discrimination or to avoid any restriction on the owners' decision-making rights. An ESOP is not an alternative channel for regular salary payments rather, it's a vehicle for payments of bonuses and other awards. Read more at https://www.hg.org/article.asp?id=43423 

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Revolutionizing business with social media

Social media has brought revolution in the field of marketing and business. By incorporating social media into business, it helps marketers to keep up with users demand and continuously improving their enhancements and improvement to make their relevance in the marketing world. There are more than 2 billion advertisers who use Facebook as a media platform to market their business. Marketing through social media is much more cost effective as compared to traditional marketing models which requires a size able budget for printing brochures or hiring people. It also gives the brands an exposure to expand its fan base through regular interactions with followers and working on the feedback. Expansion of social networking in business gives opportunity to corporations of all sizes to build a strong network of loyal customers by providing efficient and cost -effective networking and communication. Read more at http://www.socialmediatoday.com/social-business/3-awesome-reasons-why-businesses-need-social-media

 

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