The author, Jason Parks (CEO of The Media Captain), has brilliantly put forth the idea of generating more money through social media strategies, as according to him social media can be one of the most effective marketing tools for B2B sectors. According to the author, following are the ways to an intelligent social media strategy, B2B companies can adopt: 1) Rather than using the old ways, social media can be used to connect with the prospective clients. 2) Resorting to creative ideas to end the email, for example: ending with a massage incorporating "P.S.", 3) Adopting unique promotional strategies for dissemination of articles and targetting the right audience 4) Using the popular social media platforms to directly approach the customers by direct messaging. Read more at https://www.entrepreneur.com/article/295649

According to the author, Artificial intelligence is one of the most effective technological tools, if used properly, businesses can witness reduced requirement of human hands in performing the tasks. Using Artificial Intelligence in the following ways, business can achieve its success: 1) AI should be used smartly to mechanize all the tasks, thereby,minimising the requirement of manpower, to achieve the goals. 2) Artificial intelligence is most efficient in identifying patterns, medical sectors can be benefitted largely if they make judicious use of AI. 3) Rather than replacing the human elements from the system with AI, focus should be on increasing the use of AI and atomizing the tasks that don't require much skills. 4) Artificial intelligence should not only be used to analyze data, but also to be used creatively in other uncommon areas. Read more at http://www.tomsitpro.com/articles/using-ai-for-business,2-1144.html

Across the globe, in the banking sector, the increased exigency for sturdy laws to keep the customer's personal information secure is a result of increased involvement of Information Technology(IT) in the banking sector. In India, the following legislations have been introduced in the banking sector to protect customer's personal details: 1) As per the Credit Information Companies Act, 2005, CICs, based on the past records of the customers, determine whether they are eligible to access credit facilities, after which information are provided to the  financial institutions and have a restriction of not sharing the informations with any other party except the user, unless otherwise stated. 2) Another notion has been introduced under Insolvency and Bankruptcy code, 2016, known as Information utilities. It creates a robust data storage platform to store all the financial informations of the customer, helping the banks in lending credit to take better decisions. Despite having such strong legislations, customers often fall prey to phishers and end up sharing their personal details, which is clearly a result of lack of implementation. Read more at http://bankingfrontiers.com/data-privacy-banking-sectorstriking-balance/

Social Media, undoubtedly has major benefits when it comes to simplification of communication. It includes various platforms to connect to people, with e-mail topping the list.  In a company e-mail might be accessible to the management and the employees but not to the workers of low level. 1) To reach out to them, instead of e-mails, several other offline ways can be used. 2) Merging the social media with the offline ways for putting in better emphasis on the information, is what the company wants to share. 3) It is observed that the elderly people use social media platforms more often, instead of e-mails, in such cases, social media websites can be  used to communicate to them. 4) Resorting to creative ideas to share the contents instead of using the same old methods to grab more attention. Read more at http://www.govtech.com/govgirl/4-Ways-HR-and-Other-Departments-Can-Use-Social-Media.html

HR is no longer limited to performance appraisals, resolving the feuds and ensuring the payments are received on time, rather now, the role of HR has become way more diversified and complex. According to the author, following are the views expressed by the HR experts on providing the best Human Capital Management: 1) Instead of focusing on the best performers and new recruitments, every employee's talent should be encouraged towards betterment. 2) Keeping in mind the personality of an employee while interacting with him. 3) Identifying and choosing the right technology for the management of employee data. 4) When it comes to communication, it should be straightforward without letting the morale of employees down. 5) Being updated with the changing environment and trends. Read more at http://www.drakehub.com/knowledge-hub/2017/6/hr-evolves-into-human-capital-management/

Nowadays, fraudulent banking transactions are being reported by a large number of customers, but as per RBI's  revised directions on ‘Customer Protection – Limiting Liability of Customers in Unauthorized Electronic Banking Transactions,' customers suffering any loss due to a third party fraud or unauthorized transaction caused due to fraud or negligence on bank's part will be solely borne by the bank, if it is reported within three working days and the entire amount will be credited to the customer's account within ten working days. However, if any loss is caused due to customer's fault or negligence, bank will not be liable to return any money. Read more at http://www.financialexpress.com/industry/banking-finance/customers-should-report-fraud-in-3-days-to-avoid-losses-says-rbi/752493/

According to the author, those firms which have incorporated lean six sigma in their businesses, are growing by leaps and bounds. Following are the strategic process improvement trends in the top-notch firms, extracted by the author: 1) Creating the best process practices for future, rather than absorbing the best practices from other firms. 2) Introducing the new technologies in the firm for the convenience of the clients. 3) Adapting to the changing technology and artificial intelligence and being updated about the frequent changes. 4) Eliminating the complexities and switching to simple, hassle-free and practical ways, by embracing lean six sigma. Read more at http://www.boomer.com/single-post/2017/05/18/5-Process-Improvement-Strategy-Trends-of-Future-Ready-Firms

According to the authors, data and analytics should be the backbone of every area of organisation, and in order to build a strong D&A function, it is required to take help of organisational people and other components. In order to  meet the business goals, it is important to adopt a strategic measure to initiate the data analysis which can be done by a team of skillful data and software engineers, who can be amalgamated with the existing users and providers of D&A and can work cohesively with the non-D&A fellow colleagues, to work towards achieving the goals in a more realistic way. According to KPMG’s 2016 CIO Survey, data analytics is the most sought-after technology skill which should be utilised to its best. Read more at https://hbr.org/2017/06/how-to-integrate-data-and-analytics-into-every-part-of-your-organization

According to the author, in this age of technology and machines, where almost everything is being replaced by the machines for avoiding errors and for the simplification of work, the old definition of being smart is no longer valid. The new definition of being smart is the one that makes us improve our high order thinking skills. The new definition of being smart is determined by the quality of our analytical skills, effective listening and the ability to relate for better understanding of the goals. Read more at http://smmry.com/https://hbr.org/2017/06/in-the-ai-age-being-smart-will-mean-something-completely-different#&SM_LENGTH=7

Natural language processing is the amalgamation of artificial intelligence and computational linguistics so that there can be smooth conversation between the computers and humans, and it does so by empowering the computer to analyze the input, that is, what is being said by the user and processes the contextual meaning. Following are the areas where NLP is being used efficiently: 1) NLP is used for the purpose of communicating meaningful information extracted from the complex big data sources 2) NLP is used for data privacy, in comparison to the traditional old methods, it helps the businesses to detect the phishing and malware sites in a much easier way. 3) NLP is used for the better understanding of the questions of the users and answering them in a seemingly natural human language. Read more at http://www.dataversity.net/natural-language-processing/

According to a recent report from Edison Research and Triton Digital, moms in US spend more time on the internet rather than listening to music on radio or watching television. Research on 248 moms says that about 55% of them use primary smartphones to access internet, 36% of them use desktops and laptops for the same and 9% use a tablet. 38% moms are the subscribers of Amazon Prime which is an online shopping portal and Facebook, WhatsApp, Pinterest, Instagram, Snapchat, Twitter, LinkedIn are some of the common social sites and apps which are commonly used by them. It is also found that 93% of moms access social networking sites daily and 62% of them access it on a multiple time basis daily. Read more at: https://www.marketingprofs.com/charts/2017/32087/the-media-and-internet-habits-of-moms-in-2017

Twitter will now be shaking hands with a machine-learning startup that specializes in working with images, to deliver better video and picture content to expand its Machine Learning and AI parts. According to the sources, nearly $150 million is invested in this machine learning startup. A team of engineers will help Twitter by letting the users explore new experiences and share them. Read more at: http://economictimes.indiatimes.com/small-biz/startups/twitter-allows-users-to-share-140-second-videos/articleshow/52848116.cms

At the 10th anniversary of the original iPhone, Apple decided to do something unique. The design changes brought on the iPhone includes edge to edge LED and many more. According to the sources, more changes can be brought like eliminating the home button by building the fingerprint sensor into the display. Read more at: http://www.firstpost.com/tech/news-analysis/wwdc-2016-siri-imessage-and-maps-open-to-third-party-devs-3683655.html

According to the author, Facebook is the most preferred medium for the people to connect with their followers and being able to get in touch with the new ones. Following are the ways by which Facebook live videos can help a business grow: 1) Winning  trust of the clients by showing them the glimpse of the inner perspectives and future goals of the company. 2) Facebook live video is the best way to advertise a new product. 3) Collecting information, advices and suggestions, by taking the Facebook live comments into consideration. 4) Answering to the general sales queries and FAQs. 5) Making the clients aware of the upcoming events and activities of your company. 6) Conducting a free live training session for the audience. Read more at: https://thenextscoop.com/boost-business-facebook-live-videos/

Earlier we were including references and career objectives but now we are not including it because of the new modern trend that is going on. The main reason behind is it makes your resume look old or outdated. One thing we can do is, we can provide one reference upon request or if they ask for it. This doesn’t mean that we should not have a reference list or carry a reference list. We should carry it separately, which upon asking we can quickly and easily show them. This ultimately will show a respect and dedication towards a job and hopefully it may get u a place in his organization.

Read more at: http://www.business2community.com/human-resources/no-shouldnt-include-references-resume-01807149#32CvpADKecwbQ5Hb.97

Marketing the contents those appeals to the customer or the client is best method to attract them. For this purpose, a good and catchy title having numerals and adjectives could do a lot good to the firms. Giving incentives and offers can help to identify the genuine customers and give many details about them. Also creating market content has 3 stages i.e. awareness among customer about your firm, consideration about other competitors and decision of the customer to select your brand or some other, hence care must be taken for each stage to attract the targeted customers.

Read more at: http://www.business2community.com/customer-experience/3-marketing-tactics-land-dream-customer-01832390#2uJv11PDEbHeKFVm.97

Now a days big companies like Coca-Cola, Mondelēz, Tyson Foods, and Kellogg are adding a new position known as CGO (Chief Growth Officer) in place of CMO (Chief Marketing Officer). Here question arises do we really need a CGO? Was CMO not enough to meet the current business growth ? What is the work of a CGO? Why CGO is being given importance over CMO? Role of CGO is amorphous. He has to take charge of the Marketing department into R&D, Customer Service, Analytics, and more. Even some times he is given charge of sales department. Work load of CGO varies from company to company. He can also give value to a business when CEO lacks a background in customer experience, communication, and engagement. Company’s performance not only depends on higher authorities like CMO, CGO and CEO but also employees working inside a company. So judge and choose a best option for your company.

Read more at: http://www.business2community.com/leadership/cmo-vs-cgo-business-need-chief-growth-officer-01835441#rixIFIrtpwyfDrZG.97

Facebook is a global social platform which helps in building relationships and connections, and is extremely beneficial for the businesses looking for their promotion in order to achieve a substantial growth. The best way to reach out to maximum number of people in a short span of time is to get connected through facebook groups. Following are  the key strategies to a successful networking strategy that will drive more people to your page on facebook: 1) Sharing the main components of the article being published on your website about your company with the facebook group members. 2) Sharing the upcoming programs of your organisation with the facebook group members apart from publicizing on the facebook page. 3) With mutual conversations, trying to figure out what are the interests of the target market. 4) Through sharing informations, elevating the curiosity of the audience to know more about your business's page on facebook. Read more at https://www.entrepreneur.com/article/296435

According to the author, it is now possible to examine which part of an image, AI is focusing on, in particular and what it is trying to interpret out of it. Chris Grimm of Brown university has devised tools and techniques, which are when tested on AI, scans where it was focusing on while it categorised the objects, the process includes dividing the objects into different elements and looking for them in the image to be sure of the decisions. This close examinaton of the functioning of AI helps in trusting the decisions taken by it. Read more at https://www.newscientist.com/article/2139396-peering-inside-an-ais-brain-will-help-us-trust-its-decisions/