These days people find ways to use coupons were ever is possible especially on online delivery through food apps, buying any products through eCommerce apps etc. Its one of the best strategy used by any companies these days. By using coupons the consumer have a mental satisfaction that they receive cheap products and this lead to the loyalty towards the company. As today's time is a technology time so to avail coupons is very easy especially through your mobile phones, anyone any where can use it. Companies find various ways to attract them with their new offers, advertising through shows, banner ads on bill boards etc which leads to increase of sale.

Read more at : https://www.business2community.com/marketing/6-ways-to-improve-your-coupon-marketing-strategy-and-increase-sales-02192134

Branding is always will be the most crucial part of any business. These days everyone emphasis on the branding and how it should be different from their competitors. People are now hiring employees who have deep understanding about the market scenario, understanding their products, ideas, goals and values. But a brand becomes successful when the company has its own values, mission, vision, have motivated employees and open to ideas.

Read more at :  https://www.business2community.com/branding/the-importance-of-internal-branding-02192346

Email is one of the fastest form of communication that is done of daily bases. Mostly its done for business oriented, promotional activities, newsletter etc. The message in email should always be clear and precise so that the message is conveyed properly to the receiver and their is no miss communication. They are various forms of email marketing is used as a welcome, invites, business proposals etc. 

Read more at : https://www.business2community.com/email-marketing/4-essential-templates-to-jumpstart-your-email-marketing-02192277

Leadership can only be done through a dialogue. The way two people interact with each other clearly understands the who has the leadership quality. Leaders grow when the people under him/her grows as they are highly motivated, positive, collaborative, for them their leader is a solution provider etc. Leaders should be an inspiration not an authoritative person who just commands.

Read more at: https://www.business2community.com/communications/leadership-tip-learn-to-talk-with-people-not-at-them-02192035

Email marketing is one of the oldest form of marketing. It always have innovative strategy to engage the customers like how Zomato or Swiggy does it. They always find the ways to engage their customers by giving them new offers, remembering their customers birthday or by telling the frequent dish ordered by the customers. It is the cost effective approach and less manpower involved but the reach is highly effective.

Read at more: https://www.business2community.com/email-marketing/email-newsletter-ideas-you-can-use-to-engage-your-readers-02188624

Customers are loyal towards brand depends upon the experience. These days they are a lot of options for a customer to move towards different brands  depending upon their  of experience, quality, price etc. It highly depends on the brand how they retain their customer by understanding their needs, buying strategy etc.

Read more at: https://www.business2community.com/customer-experience/what-are-the-different-types-of-loyal-customers-02188814

Marketing is the front face of a company which leads to brand recognition and customer buying tendency. These days most of the company is thinking of cost benefit strategies especially investing to have inhouse agency or  outsource it. They are big media agencies in the market who are expert in creating the advertisement but they charge heavily while the inhouse marketer where's different hats to execute the task. Cost, productivity, area of expertize etc are some factors on which the company decides where to invest.

Read more at: https://www.business2community.com/marketing/who-should-you-hire-first-marketer-or-agency-02189024

Branding is an experience that hits the mind of the consumer and remains in the sub conscious. The customer recalls the experience what they have experienced with the company/product and tend to be loyal to the company. Even if there is a change in the mergers or acquisition the consumer will always remember the experiences and be loyal towards the brand.

Read more at: www.forbesindia.com/blog/marketing-and-branding/how-to-build-a-brand/