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SigmaWay Blog

SigmaWay Blog tries to aggregate original and third party content for the site users. It caters to articles on Process Improvement, Lean Six Sigma, Analytics, Market Intelligence, Training ,IT Services and industries which SigmaWay caters to

I am a student of Madras School of Economics, Chennai doing my Maters in Actuarial Economics. I have done my graduation from Scottish Church College, Kolkata. My hobbies are reading books and listening to music.

CRM On The Go!

CRM On The Go!

In today’s world, Mobile CRM is becoming important as it helps business to grow and succeed. Mobile CRM helps in decentralizing sales force who are out on the road meeting clients and making deals. The advantages of Mobile CRM are - Selling on the go, you can up-to-date information, easily integrates with mobile devices, provides powerful insights and analytics, and IT costs are reduced. Read more at: http://it.toolbox.com/blogs/insidecrm/5-ways-mobile-crm-can-boost-your-small-business-73844

 

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Boosting Business With CRM

Boosting Business With CRM

Expansion of business means leveraging client relationships. CRM helps to achieve business growth, CRM provides a solution for achieving business growth and developing client relationships. This article explores how CRM grows your business, which includes boosting agility, increasing revenue and improving efficiency. Read more at: http://it.toolbox.com/blogs/insidecrm/3-ways-crm-helps-to-grow-your-business-73820

 

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Pokemon Is Not Just For Children Anymore!

Pokemon Is Not Just For Children Anymore!

Pokemon Go is all set to revolutionize the online game world. Unlike other apps which requires sign-up into the google accounts, Pokemon Go needs no personal information. Once Pokemon Go is signed in through one's Google Account, he can read your emails and send emails from your account; view, edit or delete his google drive documents, browse your search history. Read more at: http://www.news.com.au/technology/pokemon-go-gives-the-developers-full-access-to-your-google-account/news-story/b30294207a44933c698a14f40f357c3c

 

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Pyze, The Saviour!

Pyze, The Saviour!

Although smartphones have helped up to engage with various brands, a gap still remained between the top and bottom app publishers. Pyze, a business intelligence platform have seem to bridge this gap. The most important reason why small app publishers seems to lag behind is because of lack of intelligence. It is here where Pyze comes in to provide a Growth Intelligence Platform for the small app publishers. Read more at: http://smallbiztrends.com/2016/07/pyze-mobile-analytics.html

 

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Smartcard Is Getting Smarter!

Smartcard Is Getting Smarter!

The UK government is bringing up smart card facilities to induce and increase education across the country. This facility is also going to be an incentive for the rural families to send their daughters to school. These cards will help to keep accurate attendance and will be providing conditional payments to the families of the girls. The main motive behind such initiative is to increase girls' education, specifically in the Sub-Saharan countries as this would decrease child deaths, child marriages and induce faster economic growth. Read more at: http://www.bbc.com/news/technology-36734525

 

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Facebook Is Becoming The New Travelogue For Indians.

Facebook Is Becoming The New Travelogue For Indians.

What is more welcoming than a holiday tour after months of work! And when it comes to travelling, being online is a must. According to a survey conducted, 9200 travelers across 31 countries loves to be on social media while on the go. We Indians, especially love Facebook while travelling because a tour is incomplete without some lovely memories posted online. Read more at: http://timesofindia.indiatimes.com/tech/social/Indians-love-to-use-Facebook-when-travelling-Survey/articleshow/53093894.cms

 

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Internet Of (Every)Thing!

Internet Of (Every)Thing!

The internet makes the world a small place. It brings everybody and everything closer and helps in communication. Customer Relationship Management or CRM as we call it is getting revolutionized by the Internet of Things (IoT). They are now being able to access data from IoT to enhance customer experience and improve services. Companies are able to shift strategies, change decisions in a flick of a second, because all information is now available at the tip of their finger. Read more at: http://it.toolbox.com/blogs/insidecrm/crm-joins-the-internet-of-things-73690

 

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Analyzing The B2B Companies

Many companies, over the years, have made significant investments, from data warehouses to analytics programs and have pursued the promised benefits of big data and advanced analytics. Data-analytics investments significantly increased value-added or operating profits, the simple revenue impact for consumer companies was considerably lower. The time frame of the analysis is important, since broader performance improvements from large-scale investments in data-analytics talent often don’t appear right away. B2B companies appear to confirm the intuition of executives struggling to uncover simple performance correlations. Read more at: http://www.mckinsey.com/industries/high-tech/our-insights/big-data-getting-a-better-read-on-performance

 

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The Salamander Has Found A New Way!

The Salamander Has Found A New Way!

All salamanders are not amphibians now! Scientists have developed a robot using x-rays that can mimic the salamanders in the way they move and swim. This robot can shed light on the evolutionary leap that vertebrates made from the water to the land and could also one day be used for search-and-rescue missions or inspection operations. The Pleurobot, as it is called has fewer bones and joints than real-life salamanders. The robot can serve as a scientific tool to investigate how a newer mode of locomotion, walking with limbs, can be added to an older mode of locomotion, swimming. Read more at: http://www.livescience.com/55265-robot-salamander-can-really-move.html

 

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Closing Up The Bridge With Big Data

Closing Up The Bridge With Big Data

Satisfying the customers mean retailers needs to be more accurate on the business context, needs more granularity in terms of data and insights, and the ability to respond closer to or in real time. This is where big data technologies provide practical solutions that deliver performance and economies at scale. Understanding customer behaviour and its impact on shopping decisions is a relatively underutilized science, therefore only a combination of big data, machine learning and predictive & prescriptive analytics can tap into the real potential of how organizations understand and respond effectively to customer needs today. Read more at: http://www.computerworld.in/interview/big-data-machine-learning-and-analytics-can-help-us-understand-customer-needs-seema-agarwal-manthan

 

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Calling Goes Tower less!

Calling Goes Tower less!

Just when call drops and poor cellular connectivity was taking people's sleep away, Wireless Broadband Alliance (WBA) came to their rescue. Recently a paper was published by them, where, according to them Wi-Fi calling can offer coverage extension when cellular network signals cannot reach the customer. Wi-Fi calling can play a significant role in addressing industry issues and can also act more efficiently than its more expensive counterpoints, like small cells and distributed antenna system (DAS). Read more at: http://timesofindia.indiatimes.com/tech/tech-news/Wi-Fi-calling-can-offer-better-connectivity-Wireless-Broadband-Alliance/articleshow/52976834.cms

 

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All About the New Engagement Optimization Community

All About the New Engagement Optimization Community

CallMiner launches its new Engagement Optimization community. Engagement Optimization or EO is the destination for customer engagement professionals and it also provides a platform for peer-to peer networking and access to thought leadership content. EO will also help customer experience professionals from around the globe to keep pace with industry news and best practices. Read more at: https://www.callcentrehelper.com/callminer-launches-new-engagement-optimisation-community-88599.htm

 

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Tending In The Online Way!

Tending In The Online Way!

The trend of advertising is changing at an alarming rate. The future of advertising will certainly move online and into the realm of the internet companies. Although content creators ruled and ruled over the marketing and advertising circles for years, the growth of new media platforms is shifting the power. The reason being some media companies is imposing a price increase in customers who are moving to internet media channels. Also, moving from ad spend from print to online channels has subsidized content costs and helped to monetize the content. Read more at: http://forbesindia.com/blog/business-strategy/all-hail-the-new-king-of-marketing/

 

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Smarter War Is Coming!

Smarter War Is Coming!

The war of smartphones seems to get tougher as Google decides to launch its own handset. Google had already developed the Android operating system that runs on four in five smartphones. The new device, which will be released by the end of the year, will see Google take control over the design part, manufacturing and software.  Read more at: http://www.telegraph.co.uk/technology/2016/06/26/google-to-step-up-smartphone-wars-with-release-of-own-handset/

 

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Everyone Is Becoming Social-Savvy!

Everyone Is Becoming Social-Savvy!

When Shahrukh Khan or Virat Kohli posts a picture, the engagement rates are higher. However a bank or insurer doesn't procure the same result. Banks were early adopters of social media for marketing. Twitter monitors and addresses customer issues, unlike Facebook, LinkedIn and YouTube who concentrates on affinity based targeting and brand building. Nowadays, social media is an engagement and business acquisition tool because they can reach their target audience. Read more at: http://economictimes.indiatimes.com/magazines/brand-equity/social-media-marketing-has-evolved-in-the-bfsi-category-out-of-compulsion/articleshow/52201952.cms

 

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Love to Sing? Just Say It!

Love to Sing? Just Say It!

I2R Speech2Singing is the next step of innovation. It was introduced by Singaporeans in 2013. This software delivers high-quality singing automatically, while still preserving the original character of your natural voice. This technology helps the average people who like singing, but lack the skills to do so. I2R Speech2Singing uses recordings by professional singers as templates to correct the melody of a singing voice or to convert a speaking voice into a singing one. Compared to currently available applications, I2R Speech2Singing generates a much better voice quality.  Read more at: http://phys.org/news/2016-06-song-singalong-software-sweet-melody.html

 

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The Field of Marketing is Becoming a Life Size Molecular Reactor!

The Field of Marketing is Becoming a Life Size Molecular Reactor!

The field of marketing is always under change. One of the biggest examples is the launch and rising of social media over the years. While change is constant and cannot be constrained, marketers should keep in mind certain facts while dealing with change. They should remove the constraints that prevent them from altering their methods and processes. The marketers should focus on the big picture rather just on advertising and marketers who wants to have success dealing with change needs to be willing to devote time to monitoring the latest industry trends. Read more at: http://www.business2community.com/marketing/3-tips-successfully-implementing-change-marketing-01573120#kIyEgm26ljqt3lqD.97

 

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Data Embedded!

Data Embedded!

According to a new industry study, demand for embedded analytics is increasing. The study has found a growing number of users who wants analytics integrated with applications. The study also suggests that the trend toward embedded tools is being driven by the view that an application's value is tied to the data and the analytical tools available to an application. The goals of embedded analytics include moving beyond the traditional business intelligence approach of extracting insights data and differentiating platforms in a market being flooded with analytic approaches. Read more at: http://www.datanami.com/2016/04/18/analytics-increasingly-seen-embedded-apps/

 

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Inflation Expectations Survey 2016 Launched!

Inflation Expectations Survey 2016 Launched!

The Reserve Bank of India (RBI) launched its June 2016 round of 'Inflation Expectations Survey of Households' on 14th June, 2016 across 18 cities, including Ahmedabad, Chandigarh, Patna and Thiruvananthapuram. This was released when rising Consumer Price Index (CPI) and Wholesale Price Index-based inflation is dominant. According to the RBI, the survey results will be providing useful policy information. Read more at: http://www.business-standard.com/article/economy-policy/rbi-launches-inflation-expectations-survey-116061401236_1.html

 

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Winnie Grows Bigger!

Winnie Grows Bigger!

The lives of parents are pierced with questions, many of which go unanswered. Winnie is the ultimate solution for this problem. Winnie is a social network for parents where they can share stories and tag locations. Users can also tell stories about their interesting interactions from the location or simply share their moments of joy. Parents can note small details. Winnie is also building a platform for all parents  so that no one has to go on this journey alone.. Read more at: http://thenextweb.com/apps/2016/06/09/winnie-social-networking-app-parents/#gref

 

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