The reason behind continuous increase in efficiency and productivity for some businesses is their clear focus on a culture of continuous improvement and innovation. In majority of the cases, the reasons behind weak process culture are- lack of staff management, little or no collaboration among employees along with low morale, and unhelpful business process documentation. Fortunately, this weak process culture can be fixed. The fixing process starts with demonstration of active leadership. This requires some engagement and communication with the staff like celebrating the successes, making communication personal and fostering healthy competitions, and using discussion threads along with the ‘like’ button for feedback. The other fixing step is to Appoint Chief Process Officer(CPO) and process champions to communicate their vision of improvement to the entire staff, and substantiate it with evidences. All this can’t be successful until the real process owners, i.e., those responsible for operating the process efficiently, are not empowered. Read more at: http://www.utilityproducts.com/articles/print/volume-21/issue-5/feature-stories/secret-to-unleashing-an-unstoppable-improvement-culture.html

After being cautious of big data for several years, the marketing and advertising technology sector is adopting it cautiously nowadays. Big data analytics has emerged to be a handy tool for these sectors as it allows a more sophisticated analysis of things to get deeper insights into a consumer's behaviour pattern.  The data is gathered using consumer’s digital footprints like googling and facebook liking etc. Then, this information is used by companies to identify the behaviour of the existing online users to offer them the best targeted deals and services which are specially tailored for them. Therefore, this allows the marketing and advertising sector to create more focused, targeted and, effective campaigns by saving money, targeting the right consumers for the right products and increasing the rate of conversion of the deals offered. Read more at:https://www.entrepreneur.com/article/293678

With the increasing availability of data in the present digital age, a new science of opinion mining is emerging. It is based upon the use of Artificial Intelligence (AI) to mine public opinion for sentiments as well as the topics driving that sentiment. This can be carried out in two ways: the first one involves the exclusive use of AI to structure the data, while the second one involves the use of AI along with processing of data through a team of people to verify the data for sentiment and the topics driving the sentiment, since AI could struggle to understand the nuances of human emotions. So, the field of data mining can be used by governments, global organisations, media and businesses to shape their strategies efficiently and, measure the public’s/consumer’s satisfaction of their policies, products, services and brands.Read more at: http://www.business2community.com/big-data/opinion-mining-future-data-analytics-01849821#SoExOgmWJWYF7RIM.97