In today’s business world, marketing automation is more than software with many features. It actually represents an entire approach to the marketing process that is designed to make it faster, smoother and more profitable. A successful marketing automation project usually starts with the objective of simplify everything about the marketing processes and it is important to make marketing process run smoothly. Read more on how marketing automation will work for you at: http://it.toolbox.com/blogs/insidecrm/making-marketing-automation-work-for-you-78499