Artificial intelligence (AI) is important nowadays. Marketers and advertisers need to understand that without the help of AI, it is difficult for any business to sort through all the data and then take day-to-day strategic decisions, and ensures that there is no wastage and thus increasing ROI. Marketers also use AI to look at a customer’s past behavior and predict what they are going to be interested in future.  But, the main risk is that many of the jobs that require human attention may be performed better, faster and even cheaper in the future by robots or AI software systems. Read more at: http://digitalmarketingmagazine.co.uk/digital-marketing-data/unlocking-the-potential-of-data-through-artificial-intelligence/1723