Advanced technology has certainly come a long way in managing our lives and guiding our buying processes. When it comes to beauty industry, applications of artificial intelligence are giving brands the power to create an intelligent, sophisticated and authentic ‘robot’ which would enable the customers to find a product that not only feels good on their skin but also doesn’t cost them much. These chatbots will improve a particular company’s customer service and overall customer experience. They can be trained to answer specific questions and give the customers a personalized experience according to their skin type, needs and price range, and certainly reduce all the hurdles that customers have to face when trying to buy products online. Innovative beauty brands, with the help of augmented reality have shown their customers how easy it can be by asking the right questions, showing them the results and even incorporating suggestions into their bots. With the advancements cropping in more, chatbots will no longer be required to be trained by the employees and would become more intelligent from the information they will learn gradually.

Read more at: https://www.clickatell.com/articles/customer-relationship-management/chatbots-customer-experience-beauty/