Delivering added business value to existing product and services can be done through the Internet of Things (IoT). IoT can help organizations improve relation with customers without much physical interaction. Using IoT, personalized services can be delivered in a less personal way. The key to launching IoT is to think big. Organizations should be able to identify the limitations yet be able to offer integrated services including IoT and other services and applications. After creating an understanding of IoT, companies should communicate its values, potential, risks and ecosystem roadmap implications. An example of how IoT can be used to deliver personalized services can of the car insurer who, in the event of an accident of his customer, is informed immediately through the car's on-board systems. Read more at:https://channels.theinnovationenterprise.com/articles/7726-why-a-customer-is-never-a-thing