Going digital has its own advantages. Along with flexibility, adaptability it allows for transparency and openness. With increasing openness and transparency, customers get to know the whole truth which helps them to trust better. Lack of trust is prominent among leading societies and economies nowadays and it has impacted them. Customers trust what they use and this is the whole point of digital transformation. It has its own culture that empowers us with digital tools to know more about the customers. Its span includes the big data surge. With more information on customers focus has been shifted to the effective use of these data. Again, while collecting personal data from customers there is often a lack of trust which hinders the whole process. To know more, please follow: http://www.cmswire.com/digital-experience/digital-change-is-cultural-change/