Social media is a crucial tool to promote personal brands in today's marketplace to reflect a strong skillset online to be considered a top candidate. Creating and sharing insightful, industry-specific content on social media is much more useful now than having a resume as writing is still considered to be a valuable skill while reading articles on the industry can vastly expand knowledge. Clearly defining one's position in the marketplace is crucial. Focusing on only 2-3 social channels, befriending other professionals and repurposing content strategically are cornerstones of promoting personal brands online today. Read more at: http://www.socialmediatoday.com/social-business/how-elevate-your-personal-brand-using-social-media