Each and every generation thrives on a different technology. The Millennial Media Report examines the relationship that the various generations share with technology and also the way they obtain information online. The report focuses on three age groups - Millennials (18 - 34), Generation X (35 - 54) and Baby Boomers (55+). With the rise of Smartphones, it has been observed that the Millennials have been discarding their desktop devices. Mostly, they access the internet through their phones. At present the trend is for screens sized between 5 - 6 inches. The rising popularity of mobile has huge ramifications across industries. The growing emphasis on mobile is likely to increase in the following days and the firms can develop by exploiting it.
To know more about this study, please follow the link: https://channels.theinnovationenterprise.com/articles/the-millennial-media-report