Mobile app creation is on the rise, but of them few of them manage to strike top positions in the international mobile rankings and fascinate users’ attention as well as deserve their admiration. According to surveys, it was found that there are several important factors defining the popularity of an app and the most prominent one is the design of an app, especially UX and UI design. If we discriminate the chief principles of UX and UI’s design influence on users, it will help us to establish the critical sides of building an outstanding mobile app. This article by author, Tasha Bronitska, takes an insightful look into the major aspects of UX/UI design and its leading role in successful application development. Read more at: 

https://it.toolbox.com/blogs/tashabronitska/the-real-role-of-ux-ui-design-in-app-development-042418