Content marketing when synced with CRM (customer relationship management) system increases profit throughout each phase of the sales cycle. There are 3 ways in which, uniting content marketing and CRM systems can generate higher sales.

1.       The case studies, applications and the customer testimonies provided by content marketing pieces bridges the gap between indecisions and confirmation of the customers.

2.       It is also important to keep updating the customers through recent customer successes, trade articles, new customer wins, product innovations, and the latest research. This results in portraying the company in front of the customer in a passive and informative way.

3.       The CRM systems should be used to let the sales department know when a new piece of content marketing is published. This closes down the gap between sales and marketing.

Thus content marketing plays a crucial role that helps to generate insight of a customer and ultimately creating a valuable partnership with the business. To read more follow:- http://it.toolbox.com/blogs/insidecrm/3-ways-crm-can-help-you-close-sales-with-content-marketing-74186