Websites are a great marketing tool for any online or offline business. Websites must be customized with proper content and tools. Good website builder is a must for creating a website. The website must have a clean design as it is much appealing to the visitors as well as easy to navigate. Websites must also be designed for mobile because nowadays most people browse using their mobile devices. Also sitemaps must be included. All important information about the business must be given to the users or customers in order to gain their confidence. To know what potential customers are searching online business may use keywords like Google AdWords Keyword Planner. The contents on the website must be shareable so that it is easier for the customers to spread the word about the businesses. To read more follow: - http://it.toolbox.com/blogs/marketing-strategies/3-features-your-small-business-website-needs-to-have-73589