It's no more difficult to shop at a new place with Location Based Marketing. We often look for the unique and best products, when we visit a new place. A common practice is to inquire about the best deals, with the people around who are aware of the new place. But with everything becoming techy we have Location Based Marketing to rescue. It integrates mobile marketing with location based services. The motive behind this is to make mobile users aware of your presence, while they are in the areas nearby. Most relevant display ads as per user's location are sent. Their interest can be pulled by either providing some discounts or some other perks. This benefit both the user as well as the business. Read more about it in an article written by Jack Simpson (a Writer at Econsultancy) at: https://econsultancy.com/blog/67418-what-is-location-based-advertising-why-is-it-the-next-big-thing/