Digital Innovations have caused many companies to flourish and many companies to perish.eg; the newsprint industry. In fact, any industry can be disrupted by an innovation. Three important things that marketers generally overlook these days are: i) Getting up-to-date with the latest tech is not enough. You need to plan ahead. ii) Always stick to the business model instead of sticking to the mission. iii) Publishing frequency is no longer the key to keep busy the audiences. The best way to be ahead of the crowd is to publish something great that will really engage the customer. Read more at: http://socialmediaexplorer.com/content-sections/tools-and-tips/three-key-things-marketers-overlook/