Landing page of a website should be eye catching. An ideal Landing page must have a specific goal, and should be designed to meet that goal as effectively as possible. The page should be optimized for mobile viewing. If the content doesn’t fit on a mobile phone screen, then you might lose out are valuable opportunities. Louis Foong (founder and CEO of the ALEA Group Inc.), writes in his article about some ways to improve landing page conversions. They are - Have a clear call to action, less text is more, keep the page clean, pick the right images, bullet points work, use contrasting colors, create a sense of urgency, and remove distractions and navigation. Read more at: http://www.business2community.com/infographics/8-ways-improve-landing-page-optimization-infographic-01384123#OE2dqdfypFwMlYwC.97