Few years ago, Internet marketing in India would have meant designing On-Premise solutions for activities such as CRM or ERP. Products and tools from global software vendors were available, but integration and customization often meant huge expenditure. Today, with the SaaS delivery model, software and related data are centrally hosted on the cloud and can be accessed through a Web browser, resulting in better operations with significantly less expenditure. Migrating to a SaaS model makes sense for an e-commerce company, but it is also relevant for a company which deals in the age-old business like auto loans. A principal reason for such industry-wide demand of SaaS is its ability to make decisions faster. Sunil Padmanabhan, research director for Gartner in India had said recently that "SaaS is extremely real in India and there is a large critical mass in adoption”.

To read more, visit reputed journalist Rajiv Rao’s article by clicking on the following link:

http://www.zdnet.com/in/reaching-for-the-cloud-indias-saas-journey-7000023820/