In an article written by Ann All, Editor at QuinStreet, explains how smart phones will help to boost the image of IVR systems in the near future. Till date IVRs have been audio based and sometimes it is cumbersome for customers to navigate through different menu options while holding up their phones to their ears. This not only proved difficult but also created a lot of dissent among the customers. IVRs ease of use reflects a lot on a company's image. With smart phones gaining popularity across the world, companies are trying to shift to interactive and visual IVRs. These visual systems not only help in customers navigate through menu options easily but also presents a visual representation of a company's IVR system. Visual IVRs provide a better customer service experience to the consumers of the company.

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http://www.enterpriseappstoday.com/call-centers/smartphones-will-boost-ivrs-customer-service-image.html