CRM is needed to take decision about important marketing strategies. CRM technology is always evolving and CRM system support sales, marketing and other key functions. But, nowadays, business can grow by optimizing CRM. The following six features will ensure optimizing CRM technology and will help in the growth of business. They are - Email Marketing Integration, Campaign Management, Application of Analytics, Lead Generation Tracking, Customization of CRM software and Software that helps to create client lists. Read more at: http://it.toolbox.com/blogs/insidecrm/6-marketing-features-for-crm-software-73171