The increasing importance of digital marketing is forcing every organization to use digital marketing. Here are some tips for organizations which are planning to use digital marketing:

·         Hire someone who has knowledge about digital marketing or learn how to use digital marketing.

·         There are various ways to analyze digital marketing, but some of them may suit you or some not. It is important to keep on trying new ways.

·         The best type of digital advertising reaches its audience by consent. Maintain a link between consistent efforts and spamming.

·         Try to make your advertising, mobile-friendly because mobile revolution is the next revolution.

·         There are various tools that allow for a do-it-yourself approach and leverage content across platforms.

Read more at: http://www.investopedia.com/articles/investing/051215/dos-donts-digital-marketing.asp

Online advertising can be cost-effective or expensive waste of money for any company and their clients without any effective strategy. Advertising agencies should master the basics of online banner ads and social media advertising. To know more about how to handle the basics of online advertising in-house without the need to outsource freelancer or sub-contractor, follow Brian Hughes (Digital Marketing Director & Founder, Integrity Marketing & Consulting)’s article link: http://www.socialmediatoday.com/content/7-legendary-tips-get-any-advertising-agency-soaring-online