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SigmaWay Blog

SigmaWay Blog tries to aggregate original and third party content for the site users. It caters to articles on Process Improvement, Lean Six Sigma, Analytics, Market Intelligence, Training ,IT Services and industries which SigmaWay caters to

Smarter War Is Coming!

Smarter War Is Coming!

The war of smartphones seems to get tougher as Google decides to launch its own handset. Google had already developed the Android operating system that runs on four in five smartphones. The new device, which will be released by the end of the year, will see Google take control over the design part, manufacturing and software.  Read more at: http://www.telegraph.co.uk/technology/2016/06/26/google-to-step-up-smartphone-wars-with-release-of-own-handset/

 

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Growing Business-Savvy!

Growing Business-Savvy!

Both the IT giants, Google and Apple have revamped their business model which ensures that you get more money for each downloaded app by the consumers. According to reports, both Google and Apple have been internally testing out the viability of this process. For iOS developers, their share will be only paid after a consumer has been subscribed for more than a year. Google on the other hand, is flexible and lenient enough to release the money in the direction of Android developers right away. Android is the most popular mobile platform in developing countries, primarily due to its availability of affordable devices. While iOS have kept its sanctity with stringent app certification norms, Android has flourished with its open-source approach that comes with its own caveats. Read more at: http://www.tgdaily.com/mobile/160751-app-developers-can-expect-more-money-from-google-and-apple

 

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Popularity of android technology is growing

According to Gartner's latest report on global smartphone sales of Q1 2016, the sales of the major North American companies have taken quite a hit. Apple and Samsung held on to the top two spots with 14.8% and 23.2% of the market respectively. While Huawei and Oppo were the big winners this past year, Lenovo fell off the map entirely. The ambitious projects of Microsoft and BlackBerry, though, have simply not worked, with them holding 0.7% and 0.2% of the market, and it looks extremely unlikely for them to compete with the Android market and neither company seem particularly keen to try developing their own brands with the collapsing market shares. Read more at: http://www.extremetech.com/electronics/229092-latest-smartphone-sales-data-is-grim-news-for-windows-phone

 

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Android based cyber security mobile device: A Blackberry way

Android based cyber security mobile device: A Blackberry way

Last couple of years smartphone company Blackberry is facing serious financial degradation due to the presence of android device at cheaper price and with more features. After a huge loss in the smartphone market, Blackberry is trying to diversify their business into cyber security sections under the guidance of John Chen, Executive chairman and CEO of Blackberry. They acquired new companies for providing data security. These companies are providing data sharing security, Geo tagging and automated security alerts, tracking, auditing files inside or outside firewall.

To read, follow: http://www.forbes.com/sites/stevemorgan/2016/04/28/blackberrys-turnaround-ceo-dials-up-cybersecurity-and-it-answers/#515f874e6921

 

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A market research across what UK customers opt- iOS or android?

According to research iOS users constitute the majority of the mobile commerce market across iOS, Android, Windows and Blackberry devices in UK. Apple's domination is even greater in case of tablet users, with iPad owners representing a higher proportion of the user base and also being more likely to shop. Apple's dominance is also for purchases made via apps. Windows users are also more regular shoppers than those on Android for both Surface tablet and Windows Phone users. The variety of purchase choices in the top five suggests that it is convenience rather than price that drives mobile purchases, as users are opting for high-value items such as hotels, train tickets and clothing alongside less expensive items. When it comes to location, mobile does not necessarily mean 'out and about' as 64% of mobile device owners say 'at home' is the primary place where their mobile website browsing takes place, and 80% for tablet browsing. The overriding lesson from the study is that commerce must be increasingly Omni channel in order to meet customer demand. Read more at:

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