The idea of getting your online data insured is still an alien concept in India. There are many insurance companies which offer packages with cyber security. In India, it is a relatively new concept. As the numbers of online transactions are increasing, incidents of cyber fraud are also increasing. KG Krishnamoorthy Rao, the MD and CEO of Future Generali India Insurance say, "Even if cyber insurance is not popular now, all it needs is awareness and then there will be a market for this." The banking sector and payment wallets urgently require cyber insurance. Cyber insurance covers economic loss, e-threat and expenses to restore data for an online business. There are not many challenges in dealing with cyber insurance. The only problem is that people don't know what they can claim through this. Read more at:  https://www.entrepreneur.com/article/295471

By engaging more people in conversations/discussions related to company offerings via social media, organizations are creating brand awareness among mass. Today, creating hype for a soon to be launched product is easy & convenient with the help of social media, as it saves promotional cost as well as it helps in understanding consumer sentiment beforehand. By indulging in various social media conversations, people are actually acting like brand ambassadors & reviewers. Though chances of negative publicity cannot be ruled out entirely, still with a good structured online marketing strategy, immense benefits can be achieved. Few notable real time online advertising strategies deserve to be mentioned, such as following conversations and then joining them, saying no to discipline, getting legal permissions to use material, ensuring that the brand is never silent on social media, moving on when content gets stale, never ignoring negative feedback etc.

To read more, visit wall street journal article link given below:

http://online.wsj.com/news/articles/SB10001424052702303801304579407284034257414?mg=reno64-wsj&url=http%3A%2F%2Fonline.wsj.com%2Farticle%2FSB10001424052702303801304579407284034257414.html