Many companies, over the years, have made significant investments, from data warehouses to analytics programs and have pursued the promised benefits of big data and advanced analytics. Data-analytics investments significantly increased value-added or operating profits, the simple revenue impact for consumer companies was considerably lower. The time frame of the analysis is important, since broader performance improvements from large-scale investments in data-analytics talent often don’t appear right away. B2B companies appear to confirm the intuition of executives struggling to uncover simple performance correlations. Read more at: http://www.mckinsey.com/industries/high-tech/our-insights/big-data-getting-a-better-read-on-performance

B2B companies currently utilize social media platforms to enhance their content marketing strategies. Nowadays, B2B marketers are utilizing these platforms effectively. This has helped to improve customer engagement and brand relationships. To know more, please read the article by "The young entrepreneur council": - http://smallbiztrends.com/2016/04/b2b-social-media-tips.html

In today’s digital age, B2B companies need to do more than connect with the target audience. They need to exercise integrated digital marketing as part of their business model. It’s high time for B2B companies take a step back and question that how they can integrate their digital marketing and create a single story across channels. They must also take into consideration on the current state of their digital marketing landscape. Read more at:  http://www.business2community.com/digital-marketing/5-steps-to-a-game-changing-integrated-digital-marketing-strategy-01354967#KqIOxVKqHT9oZgW1.97

B2B firms can learn from the long journey of B2C firms with mobile apps and learn how to maximize customer engagement and revenues."-Uma Ganesh (CEO, Global Talent Track) Mobiles forced large B2C companies to make mobile marketing and apps as the integral part of their marketing strategy. Apps have already exceeded the web when it comes to consumer time spent. But in case of B2B firms, decision makers use traditional means rather than mobiles across all touch points, including apps, websites, landing pages, email and social media. In building an app, a company need to invest money. In order to make the app work for marketing, it is important to plan that will lead to convenience and customer delight. To know more, follow this link: http://www.financialexpress.com/article/industry/tech/success-with-mobile-apps-in-b2b-marketing/81549/