When Consumers look at brand, they expect to see true features and promises. According to research from CMO council, 23% respondent say false and misleading brand advertisement bothers most, 22% respondent gets bothered by pop-up ads, 17% gets bothered by auto-playing video ads (digital advertising). In this way, the negative advertising experience makes them feel differently about a brand or choose not to do business with the brand. Also, alongside interesting content, irrelevant ads put impact positively irrespective of the brand but poorly conceived and insulting ads put negative impact. Read more at: https://www.marketingprofs.com/charts/2017/32275/what-bothers-consumers-most-about-brand-marketing

Customers do online and offline research, take the recommendations of friends and family and go through product reviews before buying a product . This is where social media plays an important part in marketing. Brands find social media analysis necessary to quantify purchase intent. The three ways to get richer insights are

1. Analyze social media to understand the number of buyers interested in the product.

2. Buzz around the launch of a product reflects the purchase intent of the product.

3. Conducting a competitive analysis of the brands with the help of social media can help the brands to be better.

Read more at http://marketingland.com/social-shopping-use-social-media-analytics-quantify-purchase-intent-214173

Nowadays, word of mouth marketing is one of the strongest methods to do publicity for your products and services as it is effective and spreads very quickly. But first we need to know what word of mouth marketing is and how to increase word of mouth marketing for your own company. When someone speaks for your brand, it is known as word of mouth marketing. It can be conversation among friends or in social media.  Zack Fagan (Inbound Marketing Manager, StoreYa) writes in his article some tips to increase word of mouth marketing for your company. Read more at: http://www.socialmediatoday.com/content/6-word-mouth-marketing-tips-get-people-talking-about-you

According to Jason Bowden (a contributor to Business 2 Community), branding is a means by which a company is able to build their own identity and to communicate what their products and services are. In order to promote branding, brand managers always try to point out that their marketing campaign's focus is on consumers. These brand companies can learn more about their target customers with the help of big data analysis. The entry of data provides plentiful information that helps these companies in determining the various aspects that will yield better profit. Big data provide a window of opportunity for brand companies to know what products their target customers want. By instilling big data analytics, it is easier for marketers to know about their competitors and thus improve their digital marketing. There are other benefits in using big data. To know more about these benefits, follow: http://www.business2community.com/big-data/infusion-brand-marketing-big-data-analytics-0994537