All businesses that are able to invest in content development are in for the best investment in the long-run. When people ask that what are some of the biggest challenges of developing tons of content? The answer is mostly organization. The key mantra to effective content management is to manage or organize your own marketing.

Those businesses with a documented content marketing strategy are far more likely to consider themselves effective at content marketing. They will also feel significantly less challenged with every aspect of content marketing, as they will generally be considered more effective in their use of all content marketing tactics and social media channels. All this enables them to justify spending a higher percentage of their marketing budget on content marketing.

Read more: http://www.business2community.com/content-marketing/5-useful-facts-regarding-content-development-01680328#Q5CHJbYX5MZkSVFG.97

Predictive analytics can be seen as business investment rather than an IT investment. But researchers found that there has been shift of funding from general business budget to IT business budget. According to research 15 percent of the organizations prefer to purchase predictive analytics. But truly speaking you will find that there is increasing demand for predictive analytics. This can let businesses to respond faster to market activities and threats. Business investment in predictive analytics has occupied more space in front office but according to research IT and operations are closely related to these operations. To use such analytics technique, the requirement is just a permission from high level management of organization.  Read more at: http://www.smartdatacollective.com/tony-cosentino/332022/predictive-analytics-investing-and-selecting-software-properly