Nowadays, cloud and mobile technologies are providing enterprises with chances to utilize big data and analytics to take better decisions. Cloud computing helps companies to combine information from all sources. The advantages that cloud technology provides over on premise data analytics implementations are- 1.  Robust Data Foundation, 2. Fast Time to Value, 3. Improved Collaboration, 4. Quicker Adoption, 5. Scalability and Elasticity, and 6. Lower Total Cost of Ownership. For more read the article written by Ajay Khanna (Vice President, Reltio) : http://data-informed.com/why-cloud-analytics-is-better-analytics/

Surveys show that security concerns are primarily stopping user from using cloud solutions. In reality, the security provided by reputed cloud vendors is much more secure than home grown solutions as seen in Sony's email hack and target credit card breach cases. Cloud solutions are cheaper, adds flexibility, providing tremendous computation capacities to users in just second without even installing software. It updates continuously, where we can store personal data with greater security because the cloud service provider know better protection than a customer. People are reluctant towards transferring all data from premise to cloud just for analysis because they don't understand how much of the data analyzed comes from internal system. Audience at the international conferences uses cloud analytics over Hybrid Transaction/Analytical Processing (HTAP) due to risk of disruption of jobs. The visible risks of cloud solutions are acceptable because of the rule that relying on outside services run by experts completely overwhelms the potential cost. Read more at:- http://timoelliott.com/blog/2015/10/whos-afraid-of-cloud-analytics.html

The integration of cloud technology and advanced analytics allows organizations to find and use information to save money, deliver on the mission more effectively, create new value and make better decisions. Through Cloud Analytics, Booz Allen( a leading provider of management and technology consulting services to the US government in defence, intelligence, and civil markets) helps organizations gain valuable insights from large data sets, and—in the critical next step—strategically use that knowledge to drive mission success. Cloud Analytics is a data driven frontier; the term for a set of technological and analytical tools and techniques specifically designed to help clients extract information from massive data. For Booz Allen’s clients, cloud analytics involves more than algorithms. According to Booz Allen “we leverage our firm-wide expertise to provide clients with end-to-end solutions”. This includes bringing in teams of experts who understand the underlying issue to be solved, can make sense of the data for a specific organization, who can help the organization use it effectively, and who can develop tailored applications to maximize the value of the data. To know more about this, go to:http://www.boozallen.com/consulting/technology/cloud-computing/cloud-analytics