Like other conservative industries, chocolate industry is also interested in applying smart marketing techniques for their business. Companies need to be more scientific in their marketing ways and by now it's proven that future growth of the chocolate industry also depends on data-driven consumer marketing. Vosges Haut-chocolat company used the method of predictive analytics solution to reach its buyers. The difficulty in this task was to figure out how price sensitive were the consumers. With newly discovered software's and AgilOne predictive marketing cloud, Vosges tried to target all its customers who had left shopping carts and also found all different reasons for their - not purchasing the chocolates. Predictive analytics made it possible for the company to provide heavy discounts to the people segmented into proper user-groups and increase their sales so that consumers who would never buy any chocolates ever could be differentiated from the rest.

Read more at: http://www.smartdatacollective.com/socialmktgfella/326221/even-chocolate-needs-smart-data

According to a new report from Constellation Research, companies are elaborating their cloud ecosystems, making the demand for regular integration more pressing. Cloud Integration should allow the accessibility of high level data which modern organizations require to operate their businesses. Constellation estimates that more than 2,300 cloud software applications are available for the enterprise, and recent surveys show that organization uses more than 23 enterprise cloud software applications on an average. The importance placed on having access to data rather than owning it also results to the prioritization of cloud integration. The report also cites the Internet of Things as a major driver for cloud integration. For enterprises that have recognized the need for more efficient integrations, have already started to handle their cloud integration challenges. Though a difficult task, cloud integration is the main requirement for digital business effectiveness. Understanding cloud integration is a key requirement for that success. Read more at: 

http://www.destinationcrm.com/Articles/CRM-News/CRM-Featured-News/Businesses-Must-Answer-the-Call-for-Cloud-Based-Integration-98027.aspx?CategoryID=531