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SigmaWay Blog

SigmaWay Blog tries to aggregate original and third party content for the site users. It caters to articles on Process Improvement, Lean Six Sigma, Analytics, Market Intelligence, Training ,IT Services and industries which SigmaWay caters to

Communicating in today's business world

Nowadays, it is possible for businesses to operate in different countries around the world and there are ample opportunities all around the world for business. One of the most important things in business is communication. When a business operates globally, they have to learn different ways to communicate. Sheza Gary (Sales VP/Director), writes in her article about the tools that many businesses are turning to. They are - Conference calling, Document sharing, Project Management, and Marketing Tools. Read more at - http://it.toolbox.com/blogs/tech-advances-business/how-collaboration-tools-help-to-sync-cultures-70559

 

 

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The five ways to develop and improve the social media scene

Social media is sustaining its pathway to ever growing popularity and ultimate success. Social media success is not just because of the huge audience but for the several factors which keeps it going to the right way. The prime factor is to be social and communicate with the pool of audience. The entrepreneurs use social media to improve business but there is always a need of communicating with the whole lot of enthusiastic audience just to make them feel that everyone belong to the same social media community. The social media is a platform to promote yourself or your organization but in a different way. The posts get valued more if it is a value post than a post of yourself and your organization. So, there is a need to mix and match the posts. The content of the promotion should reach the audience through the quality social media tools. The social media is a place to get the long term benefits rather than getting a high time business for a short span of time. The focus should be on one at a time so that one can master one task at a time. The social media is a place to provide value with benefits rather than just thinking only from the financial perspective.

Read more at- http://www.business2community.com/social-media/5-forgotten-factors-social-media-success-01279423

 

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The integration of sales, marketing and service for a smooth customer experience

There is always some problem of coordination and mismatch between the sales, marketing and service sector. The customer is often dissatisfied with the various approaches of all the sectors which don’t get aligned to some particular information. So to deliver the best experience there is a need of smooth mechanism between the sectors for better communication and to share the same goal with others. The key to achieve the desired goal lies in cooperating and collaborating with each other. The natural workflow must go on in order to run the organization. But there is a need of collaboration for making out decisions, to manage the system and to solve the project with the collaborative tools. The team members should know the metrics and the prime indicators for the organization which will ultimately lead to the desired objective. There is always a need for a hand to hand practice or a parallel system which will lead to proper customer experience and mutual benefit.

Read more at – http://www.business2community.com/customer-experience/aligning-sales-marketing-service-for-a-seamless-customer-experience-01278273

 

 

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A smarter perception to improved business

An effective way to communicate is to visualize the rightful information.  The trending problem is to properly present a data than just collecting it. The ‘infographics’ is the most widely used tool to communicate and avoid ‘chartjunk’ ,which leads to less loss of data. The visual way should be easily interpretable and easily communicable. The visual data should have the quality of explaining the business information. The visual communication is most widely used and is more acceptable to human brain. The data should be simple enough to reach and communicate the masses for better and efficient business. Read more at: http://www.business2community.com/business-intelligence/business-intelligence-insights-present-visual-data-team-understands-01263960

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The ultimate track to operate video in social media

The process to educate, inspire and reveal is the prime motive of video in social media . The diversification of the video usage aims to connect and share useful information with the target audience. The proper outlook can be reached with the right psychology and the specifications of the video. The social learners look for information and entertainment which facilitates skillful branding. The application of better social video can motivate the target audience if it can connect the people. To communicate and to connect have always been the key role of the social media.

Read more at: http://www.business2community.com/social-media/top-3-ways-use-video-social-media-01257449

 

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Some Sales Applications of Marketing Intelligence

First leverage prospects' social media profile information. Second, get to know leads with landing page form data- Marketing collects all that information when they're generating leads for a reason -- it gives them insight into leads that lets them target, segment communications, and route leads to the appropriate salesperson. Third, track social media mentions- Social media monitoring is often looked at as a marketing function, but sales teams miss huge opportunities when they aren't actively tracking social media mentions. Fourth, use the best performing offers when prospecting and selling- It's not every business that can close a sale after just one conversion event; it's more common that a prospect reconverts time and again as their relationship with your company grows and they move further along in the sales process. Fifth, build an arsenal of your most powerful content- People buy from people they trust, so it's crucial that every salesperson establish them as a trusted resource when speaking with prospects. Sixth, jump on leads right when they come in- Quick lead follow-up is crucial for sales success. Seventh, prospect smarter, not harder- Collecting site information like company name, location, name, number of visits, and length of visit lets prospecting salespeople do some serious recon work before hopping on a call with a new prospect. Read more at: 

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Conduct market research on a tight budget

 

When a product is newly launched in the market, product marketing attempts may fail for different reasons. Marketing research is often the first thing cut due to time or resource restrictions when companies develop an idea, whether it's a new product or a redesigned website. Working with marketing research firms can be expensive and time consuming. Some low budget ways to factor a research stage into a project and give the product, idea, or designs much better footing. Firstly conduct an interview for Prospects and Customers. Secondly, run a Content Strategy Survey. Thirdly, Run User Testing on the Website. There are a number of tools that can be used to get feedback on your designs or positioning. In short, market research doesn't have to be expensive or time consuming -- with the right tools, one can have get great insights in a short amount of time. Read more at: 

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Tactics to build customer loyalty

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First imitation generates outlook, and potential die hard. Forecast building their first contact with the company should immediately decide that they are in the right place. 2. All consumers are not shaped alike: Some clients price relationships and personal interactions. Others value effectiveness, charge and time savings, soothe and avoid ache. 3. Express company’s price plan in the lot we do. All of our communications with clients must respond two questions: What do they actually purchase from my brand, and why should they procure it from my business? Patrons who are reminding of our business’s rate remain devoted. 4. Do extra than produce our point: We must also speak in traditions to which our buyer is attracted.Supply several channel for consumers to express their opinion. 5. Recognize why clients abscond. Superior CRM shines a limelight on client leaves, probing for ways to advance and evils to repair

 

Read more at:

http://www.crm-guru.com/

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Effective communication: A challenge to project managers

To achieve project targets successfully, effective communication is the key and for that proper communication planning is very essential. In recent PMI's 2013 Pulse of the Profession report, it has been revealed that effective communications is the most important success factor in project management. The report also revealed that on an average two in five projects, do not meet the project's main goal and one-half of those two unsuccessful projects are due to ineffective communications. Effective communication means providing only the useful and required information in a proper time. For doing things in a better way, a project manager has to tailor the communication plan accordingly. There are numerous tools that a project manager can use to maintain a better communication approach, few of them like stakeholder analysis, Power/Interest grid, fish bone diagram or Ishikawa Diagram and RACI chart (Responsible, Accountable, Consulted and Informed) are discussed in the article. Please go through the link for more details: http://www.projecttimes.com/articles/effective-communication-a-challenge-to-project-managers.html

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Organization must take on innovation and complexity or else

To cultivate innovation, it is important to think relationally in a collective manner across the business unit in a broad view. The prevalent characteristic for any project is mainly dependent on the type of project or specification of running project, said Fadi Samara, PMP, of C4 Advanced Solutions. Also the people factor is a matter of huge concern when working on a project with multicultural teams. Self-inflicted complexity should be avoided to do the thing in a simple manner. Micromanaging, focusing on narrow projects, unnecessary layers of management, confound accountability and lack of proper communication can make the project even more complex. Mr. Samara also said "People underestimate complex projects due to lack of experience". So, experience plays a vital role to make a project successful. Also to deal with project complexity, leadership is the most important skill for a project manager. More than 80 percent of respondents to the PMI Pulse of the Profession® survey ranked leadership as the most crucial one. Please go through the link for more details: http://blogs.pmi.org/blog/voices_on_project_management/2014/05/orgs-must-take-on-innovation-a.html

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Companies want to get social in their enterprise collaboration

Research firm Gartner has predicted that half of the large organizations will have internal Facebook-like social networks by 2016, and that 30 percent of these will be considered as essential as email and telephones are today. It also noted that 80 percent of social business efforts will not achieve the intended benefits due to inadequate leadership. A report on “unified communication and collaboration” (UCC), by another research firm, Frost & Sullivan, pointed out that employees have become accustomed in recent years to simple and user-friendly interfaces of free online communications tools, such as Gmail and Facebook, which allow them to collaborate in only a few clicks.

To know more about this talk-of-the-town topic, read Author Al Bredenberg’s article by visiting the following link:

 

http://www.thomasnet.com/journals/techtrends/articles/companies-want-to-get-social-in-their-enterprise-collaboration

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Successful healthcare improvement requires analytics and effective communications

Communication is an absolute essential entity to allow successful improvement in healthcare industry. Effective communication will allow relevant and correct flow of data through the organization. With more relevant data, analysis will also be more accurate and will automatically lead to improvement in the healthcare industry.

Please go through the link for more details http://healthcareanalytics.info/2012/03/successful-healthcare-improvement-requires-analytics-and-effective-communications/#.UyhlIqIyX4s

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Recent Comments
SOHAM SRIMANI
nice article
Monday, 24 March 2014 10:29
Nitin Sinha
Thanks For Your valuable posting, it was very informative. Am working inErp Development Company In India
Wednesday, 02 September 2015 08:52
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