To the huge size and structure of the healthcare industry in India, technology can add immense value to it. Technologies can make differences in the various problem areas. Technologies like telemedicine can increase the reach of doctors to these rural areas to increase the accessibilities of doctors. A startup which is providing e-consultations through message, voice or video call do provide a convenient option at a lower cost for affordability issue. We can aware people by giving them the information about symptom, diagnosis and treatments of various critical diseases through mobile. We can also make people aware about the price and quality of medicines. Read more at:https://www.entrepreneur.com/article/296157

When Consumers look at brand, they expect to see true features and promises. According to research from CMO council, 23% respondent say false and misleading brand advertisement bothers most, 22% respondent gets bothered by pop-up ads, 17% gets bothered by auto-playing video ads (digital advertising). In this way, the negative advertising experience makes them feel differently about a brand or choose not to do business with the brand. Also, alongside interesting content, irrelevant ads put impact positively irrespective of the brand but poorly conceived and insulting ads put negative impact. Read more at: https://www.marketingprofs.com/charts/2017/32275/what-bothers-consumers-most-about-brand-marketing

Social media, due to its immense popularity, is being used for branding. It is paving a way for small businesses to compete with their bigger counterparts. Social media has led to consumer empowerment thus allowing them to interact with one another, ignoring the established channels of marketing. Adopting a mobile strategy is critical for marketers, and almost every individual in today's world possesses a mobile phone. Social media can both strengthen a brand or lead to its demise. Companies should be able to quickly adopt new strategies in response to consumer preferences to be successful. Read more at: http://www.businessnewsdaily.com/7953-social-media-branding.html

In the world where responding to customers online promptly has become so important having a successful social CRM has become compulsory way of business.

According to Meg Bar, a comprehensive platform which comprises of rich listening, monitoring and engaging capabilities integrated with sales, marketing, service and commerce is a priority.

According to Justyn Howard, an unequipped social medium where social help requests are mismanaged can be a reason of frustration for customers. Only putting marketing and PR professionals behind the wheel is never an efficient solution.

As Katya Constantine says social media tools like Simply Measured or Peak Analytics links the brand to the most loyal users and builds a managed relationship with them. Further, retaining those customers through client loyalty code, a prospect discount code, positive feedback notes and snail-mailed brand goodies is also important according to Stacey Acevero. Moreover, using list and group features like Clients, Prospects who have considered us, positive feedback from clients and desired client or influencers for engaging each segment is also a good idea.

Having a two way conversation with consumers instead of just pushing information to them and realising the importance of feedback by engaging customers as fast as possible is also necessary as according to Constantine and Brian Coughlin.

Further as others add that having a human touch to the conversation which follows the brand image, monitoring customer conversations for fast reply, not feeding on trolls by responding to inflammatory and controversial statements, unifying and centralizing customer related communication, posting frequently asked questions (FAQ), and giving importance to basic CRM functions is also important.

read more at : http://www.cio.com/article/2385481/customer-relationship-management/17-tips-for-achieving-social-crm-success.html 

According to McKinsey reports the research & consulting industry is at the bottom of the list in comparison with other industries when it comes to economic mobility. Previously it took well over a decade for companies to realize that they no longer needed to build their factories near water, still considering water to be their prime source of power but now such similar slow response cannot be afforded with the speed of environmental change being far higher today than at the time electricity was invented.  The 4 possible strategic directions that the industry would take over the next years, adjusting itself to the conditions of today’s economy are: First, Lifting on DIY tools, driven by speed and tech infrastructure. Second, Making sense from ever bigger data, driven by size and tech infrastructure. Third bypass the rational brain, driven by methodology. Fourth tap into consumer collaboration, driven by trust, diversity, innovation and creativity. Read more at: 

Why we people do not get proper consumer service is the biggest question now. Apart from fast food joints the worst consumer treatment is acquired from the people who work for doctors, when ironically we should have got the best treatment there. In cases of emergencies where e require immediate attention we are told to fill forms moreover calls irritate you on confirming whether you would be able to clear the bills even if the insurance doesn’t. Apart from banks, medical customer service frustrates people with long calls and often hang them up. The only difference is that you speak with a live person instead. Then there are these unfriendly tools on the websites which assures you about the non occurrence of the problem again but if we had spend time searching every inch of the website this wouldn’t have happened in the first place. read more at:http://managementhelp.org/blogs/training-and-development/2012/03/07/poorest-customer-service-in-the-land-where-it-really-counts/ 

In the modern era a device which is not connected to the cloud just cannot complete the scenario. Today’s consumers seek a more optimized experience across their phone, tablet and PC and the combined power of Microsoft devices and services provides the best experience they can have today across all these.

To gather more insight read the article by James Bourne, Technology journalist, follow http://www.cloudcomputing-news.net/news/2014/may/08/cloud-computing-india-are-we-verge-explosion/  

When a company reaches out to someone, it shows that the individual is valued. By taking initiative to include an individual, the company makes itself stand out as an entity to be liked because people tend to like those that like them back. On the flip side, proactive marketing strategies are a win for leaders of companies because it means taking charge of the futures of their companies. Companies develop strategies to reach out to relevant people and acquire a fan base. Being proactive is ultimately a winning situation on both sides because not only can companies take charge of their image and client base, a customer is satisfied as well because they feel valued.

 To gather more insight read the article by Anqi Cong, student at Carnegie Mellon University, follow http://socialmediatoday.com/anqicong/2421436/why-are-proactive-marketing-strategies-so-effective

A presentation by Geoff Watts, Chief Executive Officer  & Co-Founder of EDITD, where he speaks about how big data is helping the fashion industry. As apparel brands are going global, huge amount of retail and consumer data are generated .To tap these data, the fashion industry is taking the help of different analytical tools to get a complete picture of the industry during different time periods and take a decision.

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