Digital media publishers have taken their time to incorporate big data tools into their businesses. There have been marked improvements in clarity on use cases for big data and toolsets have also grown accordingly. Big data helps in the content creation side catering to the readers and the advertisers. Keeping the target audience in mind,big data tools optimizes decisions and effectively monetizes generated traffic. Relying on editorial expertise and sound journalistic judgements are fast becoming things of the past. However web analytics softwares like Google analytics, Webtrends also help in tracking content consumption patterns.To know more, please follow:

http://www.dataversity.net/big-data-tools-for-publishers/

The customer service team uses tools such as social media monitoring, engagement dashboards, CRM integration, personalized routing, supervisor visibility, and access to back-end systems. Marketing team uses social media monitoring and engagement dashboards, but it focuses on content creation, and analytics. To know more about how marketing and customer service contribute to the customer experience, follow Veronica Maria Jarski (Opinions editor and a senior writer at MarketingProfs)’s article link:  : http://www.marketingprofs.com/chirp/2014/26637/how-marketing-and-customer-service-approach-customer-engagement-infographic