SigmaWay Blog

SigmaWay Blog tries to aggregate original and third party content for the site users. It caters to articles on Process Improvement, Lean Six Sigma, Analytics, Market Intelligence, Training ,IT Services and industries which SigmaWay caters to

Why content is the king

Content is the king and businesses can and should leverage some form of content marketing if they recognize and respond to a few key digital marketing trends. It is important to have a clear profile of your ideal customer, also known as your buyer persona. The next thing that an organization should keep their content creative as well as unique and you must promote it well too. Read more at: 

https://www.business2community.com/content-marketing/3-trends-in-content-marketing-that-many-businesses-ignore-02151383

 

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Predictive analysis: A need

Predictive analysis is the need of the hour for all the businesses. Ample data is available and can be used by the companies for making analysis right for customer satisfaction trends. Data collection is becoming cost effective and can be used by any medium scale enterprise also. The analysts use them to draw meaningful results to help their companies grow. The techniques in predictive analysis include: clustering, decision trees and linear regression. The applications where predictive analysis can be used are:
• Content marketing
• E-commerce
• Social media marketing
Thus, predictive analysis is a useful tool that can help the business to provide better products and services. 

For more information visit:

https://www.entrepreneur.com/article/305460 

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The Importance of Blogging

It is a fact that blogging sharpens mind and helps in filtering information, improves writing skills and boosts confidence, giving the opportunity of meeting new people and making money, and thereby helping to become an inspiration for many readers. But, if you do blogging to earn your existence and increase online recognition, attracting quality readers, then choose the right software as generating traffic is an important factor that cannot be overlooked. Read more at: https://it.toolbox.com/blogs/davidanthony/5-kinds-of-software-that-can-dramatically-improve-your-blog-040418

 

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How to leverage Intent Data

Intent data is used to demonstrate when the prospect exhibit propensity to buy. To understand the traits and interests of the audience a target market profile is created. B2B external intent data help customers by identifying which accounts are showing surging interest surrounding a particular topic and eliminates the guesswork. Surge data, combined with intent data, creates a powerful synergy. A direct correlation between buyer's motives and content sets the stage for a huge competitive advantage. To leverage the collection of intent data and create better content, correlate it with other demographic, firmographic and geographic data. Intent data target all range of buyers across an organization to tailor content specifically. It gives a lead to present solution and content to prospects with a more precise customer profile match. Leverage intent data in your content marketing and syndication to increase your chances of becoming an industry leader. Read more at : http://www.business2community.com/big-data/reach-buyers-matter-intent-data-01851493#c1wCfiKqJe40gyZt.97

 

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New Trends In Content Marketing

Content marketing is an important part of any business and is always changing from time to time. Every business house must follow the content marketing trends which helps you to know about the latest changes to the landscape, as well as what competitors might be doing to reach your audience. Roee Ganot (expert in the fields of SEO, analytics, social media and conversion optimization), writes in his article about the top five content marketing trends of 2017. Read more at: http://www.business2community.com/content-marketing/2017-top-5-content-marketing-trends-01758847#4KejdYfiMqB7AECp.97

 

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Upcoming trends in digital marketing

It’s almost time to say goodbye to 2016 and welcome 2017. Justin Wilson (Digital Marketing consultant based in Manchester, UK) in his article explores the trends to look out for during the next twelve months. They are: Display Ads Evolve, Augmented Reality Will Be Back, Content Marketing Gets Tougher, Internet of Things will be important in digital marketing. Read more at: http://www.business2community.com/digital-marketing/2017-digital-marketing-trends-01731208#jv46d5b2dDxdfCIC.97

 

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Future Trends In Digital Branding & Advertising

2017 is just around the corner. It’s the time to evaluate the digital approach of the organization. According to the author, Gal Borenstein (founder and CEO of the Borenstein Group) writes in his article that in 2017, GPS-Based SEO will overtake keywords as mobile dominates search, Most of the social media platforms will now focus on generating sponsorship and advertising, Website branding will pose a major design challenge, Content Marketing will face some challenges, Marketers will find it difficult to develop and differentiate between authentic and relevant content. Read more at: http://www.business2community.com/infographics/top-10-digital-branding-marketing-trends-2017-infographic-01719513#KGPtk6OPstaYWKVk.97

 

 

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Increasing sales through content marketing

Content marketing when synced with CRM (customer relationship management) system increases profit throughout each phase of the sales cycle. There are 3 ways in which, uniting content marketing and CRM systems can generate higher sales.

1.       The case studies, applications and the customer testimonies provided by content marketing pieces bridges the gap between indecisions and confirmation of the customers.

2.       It is also important to keep updating the customers through recent customer successes, trade articles, new customer wins, product innovations, and the latest research. This results in portraying the company in front of the customer in a passive and informative way.

3.       The CRM systems should be used to let the sales department know when a new piece of content marketing is published. This closes down the gap between sales and marketing.

 

Thus content marketing plays a crucial role that helps to generate insight of a customer and ultimately creating a valuable partnership with the business. To read more follow:- http://it.toolbox.com/blogs/insidecrm/3-ways-crm-can-help-you-close-sales-with-content-marketing-74186

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Guide To Strategize Better Content Marketing!

Content Marketing is one of the most effective marketing strategy. Despite its effectiveness very few businesses know how to utilize it efficiently. To build a solid content marketing you must set KPIs and project ROIs wisely. Comments, page views, bounce rate, average time spent on your page, social sharing and keyword ranking are crucial KPIs to determine your content marketing success. An editorial calendar on the other hand helps you stay updated with the overall progress of your company’s brand story. Whom you hire for content marketing must have a good understanding of how to be professional and courteous along with innovation and creativity. The attempt should be to extract more value out of it. Your content should be promising and trustworthy. Tracking analytics and documenting all processes help you improve the content. To use educational and entertaining contents for increasing the customer conversion rate is the optimal way to utilize content marketing. Read more at: https://www.entrepreneur.com/article/277700

 

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Content marketing strategies with the help of CRM

Today’s customers hunt information about a product in their own way and decide which product will satisfy their needs. So, an organization needs to know about their customers before they create content. This is where CRM comes into the picture. A CRM solution can help to build marketing strategies tailored to a prospect’s specific needs. Susan J. Owens (An analyst with Studio B), writes in her article about some ways a CRM system can help you understand the prospective sales, in turn making content marketing creation more accurate and targeted. Read more at: http://it.toolbox.com/blogs/insidecrm/crm-helps-you-build-a-content-marketing-program-that-works-73916

 

 

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How to use social media for content promoting

Nowadays, many businesses have discarded content marketing because it has many things to create and promote that it has become time consuming. But, today's consumer need more information about brand relationship and trust. Social media is becoming an important source of information through various channels. Organizations should drive people to that blog or to other pages on the website where they can get things of value and it should be done very effectively. Nicole Boyer (a valued contributor to Business 2 Community), writes in her article about some ways to make your social media promotion the best it can be. They are -  1) Use related visual which engages more consumer to like and share information 2) Headlines does count, so it as to be catchy and appealing. 3) Choose the right platform for posting content according to the target audience. 4) Multiple posting is also becoming trendy to gain attention by changing names or headlines. But you should know the perfect time for re-sharing. 5) Try to keep the conversation rolling by adding comments and feedbacks from readers. Lastly, get everyone to share your post. Read more at: http://www.business2community.com/social-media/get-social-9-ways-promote-content-brand-social-media-01411863#pBWAtI7cbRYeEqG8.97

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Some content marketing tips based on statistic reports

Content marketing is expected to increase in demand in 2016 and beyond. Content is important everywhere, whether it is a blog, app, video or news and has the potential to enhance brand awareness, attract leads, and even help customers complete the buying process. Organizations must have some strategy for content marketing. Al Gomez (a valued contributor to Business 2 Community), writes in this article about some content marketing tips based on statistic reports. Read more at: http://www.business2community.com/content-marketing/important-will-content-marketing-2016-01407039#03DwAQ6OLxoPKkpw.97

 

 

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Tips for Integrating Marketing with CRM

Most manufacturers now use content marketing, according to a recent study. Yet only 26% say their efforts are effective. The struggle for more than half of these manufacturers is understanding the audience and knowing what marketing content is most effective. More than 60% said that converting web site visitors also was an immediate issue related to their marketing efforts. Peter Kowalke (journalist and editor), in his article writes about all these challenges can be solved with CRM and also writes about some ways that you can better integrate and use your CRM for marketing advantage. Read more at: http://it.toolbox.com/blogs/insidecrm/six-tips-for-integrating-your-marketing-with-your-crm-70786

 

 

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Strategies For B2B Marketing Success

B2B products and services are more complex, and require solutions geared towards decision making versus spur-of-the moment purchases. But, the modern B2B cycle has evolved.  Larisa Bedgood  (Director of Marketing for DataMentors), writes in her article about some key strategies to keep the marketing going strong and revenues running higher. They are – Content Marketing, Digital Marketing Channels, Social Media Channels, The Power of Third-Party Data, Personalize the Experience, and Don’t Forget about the Millennials. Read more at - http://www.business2community.com/b2b-marketing/6-key-strategies-ramp-b2b-marketing-success-01385708#l4BKQ5pFJVRDdr1k.97

 

 

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Calculating Inbound Marketing ROI with Attribution Modeling

Recent research tells us that 70% of B2B marketers are creating more content than they did one year ago. Nowadays, B2B marketers are eager to learn more about the key metrics they need to measure. It was also found that only 21% are successful in tracking ROI. So, companies should adopt content marketing as a part of their inbound strategy. Matthew Buckley (an Account Manager) writes in his article how attribution models can be used to prove the ROI on your inbound marketing initiatives. Read more at: http://www.business2community.com/inbound-marketing/how-to-calculate-inbound-marketing-roi-with-attribution-modeling-01338552

 

 

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digital marketing trends of 2015

In the last nine months of 2015, we have seen a number of digital marketing trends emerge. Anoop Gupta (experienced in web marketing) writes in his article about the various digital marketing trends. They are:  Content Marketing, Conversion Optimization, Marketing Automation, Mobile & Responsiveness, and Social Marketing. Read more at: http://www.business2community.com/digital-marketing/digital-marketing-trends-emerged-2015-01333320

 

 

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Demand Generation In Business

Marketers must focus on demand generation to increase revenue. This will in turn lead to more sales. Demand generation can re position your product or service. Shannon Prager (a valued contributor to Business 2 Community) writes in her article about some points that will help in demand generation. They are: Content Marketing, Email Marketing, Retargeting, Marketing Automation and Personalizing Message. To know more, follow:  http://www.business2community.com/strategy/5-components-of-a-successful-demand-generation-strategy-01318399

 

 

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Custom Content Marketing: A Study

Content marketing is in in the marketing world, but, custom content is making headlines nowadays. According to a recent research, it was found that 78% of chief marketing officers see custom content as the future of marketing. Custom content will give local businesses the kind of reach and engagement they need. On the other hand, native advertising is making headlines nowadays. Native advertising is the pay-to-play way to get custom content to your target audience. Columnist Will Scott writes in his article about three reasons why native advertising can put custom content to good use. To know more, follow: http://marketingland.com/powerful-new-tool-local-business-toolbox-content-marketing-going-native-advertising-140694

 

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An Insight To Content Marketing

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant and consistent content to attract customers and ultimately drive profitable customer action. Every company has different type of content depending on the product it offers in the market. Content Marketing furnishes a platform to communicate with the customers instead of selling to them directly. For, a content marketing to work efficiently, it is important that it must work simultaneously with a good social media strategy. This is also true in the case of web content. However, content marketing faces several challenges like measuring the Right of Information (ROI) is very difficult and it is essential to have a call-to-action so as to attract customer for purchasing the products.

To know more about this study, please follow the link: https://channels.theinnovationenterprise.com/articles/why-content-marketing-is-important

  

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Most Frequently Asked Questions On Content Marketing

The most important aspect of content fundamentals is really defining and understanding the importance of content marketing. There's a lot of noise about content marketing today. Content marketing is the process of creating valuable, relevant content to acquire, attract and engage the audience. It helps to induce interest in the business with the creation of new ideas. It also builds relationships and fosters conversations.

John W Hayes in his article on business2community.com presented the most frequently asked questions on content marketing and they are:

  1. How do you balance thought leadership with giving too much information away for free?
  2.  How do you persuade, cajole or bribe colleagues into providing the content you need?
  3. What, and how, do you measure the success of content marketing?

 To know more about this study, please follow the link:  http://www.business2community.com/content-marketing/top-content-marketing-faqs-01283052

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