Businesses can get recognized by various methods. But we need to consider the effectiveness and results of these methods. Social media when combined with right content can do wonders. There must be a good starting point at first. Then we create funnel method using the blogs. First, we set the goals and then do continuous evaluation at a regular interval. We must ensure that our blog posts create an impact on people. Then only we must publish the blogs and create a marketing collateral. These posts must be shared among the various social media platforms. The idea behind the funnel strategy is that the content should be apt and the targeted audience should be attracted towards it. Read more at: https://www.entrepreneur.com/article/296052

Mobile app analytics is used by professionals today to track their app. But there are flaws which needs to be fixed. One flaw is that the app focuses mostly on quantitative analysis and there are other general flaws. One must add quantitative analysis to the workflow in order to complete the picture. This analysis is further divided into heatmaps and user sessions recordings. Touch heatmaps gather all the gestures a user does in the screen and it also sees where the users are trying to interact. User session recordings enable to see what users are doing. Combination of qualitative and quantitative analysis has potential in terms of workflows and app optimization. Read more at: http://online-behavior.com/analytics/app-workflows

Blogging and social media must coexist, complementing each other. The first step is that content should be of high quality but what if it has no viewers? To run a successful blog, one has to engage with the audience via social media and always interact. So, instead of pleasing others to share your blog, the trick is to find a piece of article/news which is performing well and all you need to do is improve it. It should be rich in content. You must find your own way to improve one's digital strategy. Read more at: https://hellboundbloggers.com/articles/blogging-social-media-intertwines/65003/

Every company which uses Digital marketing focuses and invests a huge amount of time and money in SEO. Initially a company might do well with its SEO, but after a point of time the disaster strikes and progress slows down. Such a “SEO plateau” is bound to affect all the companies at some point of time or the other. Now, to get past such plateau is one of the greatest challenges faced by the companies. Creating content around newly identified keywords helps you surpass your SEO performance.  Working on how your content appears in SERP helps you get more organic traffic. Achieving multiple rankings for your keywords would be ideal. Targeting a larger audience throughout the entire buyer funnel is also helpful. To guarantee break through SEO plateau, one should continually create new and high quality content. Read more at: http://www.marketingprofs.com/articles/2016/30241/how-to-get-past-the-dreaded-seo-plateau

Social media has emerged as the best sailing ship of all time and now B2B companies are also using to social media to position themselves in this competitive market. Here are some tips on how B2B companies can take the most out of social media -:

# Creating valuable content -: Content is king and keeping in mind content should be taken care the most. Developer should create good content and tag prospect customer.

# Focus on brand identity -: Companies should focus on sales or conversion but they need to  present the content in a way that’s meaningful to customers and prospects.

To know more please read the article written by The Young Entrepreneur Council in Small Business trends - : http://smallbiztrends.com/2016/04/b2b-social-media-tips.html

A platform to reach the audience and communicate best is how we define the social media in recent days. The social networking sites have multiplied their reach through the proper tools of communication but then we have to follow some basic few steps to keep us updated and tied with the social world perfectly. The marketing steps start initially with the targeted audience whereby we can sustain the people in numbers. To follow people, posting more pictures and keeping the sites updated with the latest know how. There is need to post something out of the box and attract the audience by accessing through the different social media sites. The posts should be in numbers and the time allotted for social networking sites should be the most. The interaction with the audience should be regular and sometimes personal touch is also needed. There should be some proper research and reading for the social media books. The content of the page should be convincing enough to pool the audience. The social networking promotions should have some special factors such as a good avatar and an innovative background which will attract the mass. The trending technology of using email conversations and twitter and so on are also important for communication. The boost for yourself and the social media to reach out to the people can be achieved by integrating the various ways. Read more at-http://www.business2community.com/social-media/20-ways-amplify-social-media-reach-01280718

Social media is sustaining its pathway to ever growing popularity and ultimate success. Social media success is not just because of the huge audience but for the several factors which keeps it going to the right way. The prime factor is to be social and communicate with the pool of audience. The entrepreneurs use social media to improve business but there is always a need of communicating with the whole lot of enthusiastic audience just to make them feel that everyone belong to the same social media community. The social media is a platform to promote yourself or your organization but in a different way. The posts get valued more if it is a value post than a post of yourself and your organization. So, there is a need to mix and match the posts. The content of the promotion should reach the audience through the quality social media tools. The social media is a place to get the long term benefits rather than getting a high time business for a short span of time. The focus should be on one at a time so that one can master one task at a time. The social media is a place to provide value with benefits rather than just thinking only from the financial perspective.

Read more at- http://www.business2community.com/social-media/5-forgotten-factors-social-media-success-01279423

Marketers are concerned about the social media programs that they undertake. It often gives the impression that they are plunging into social media but however they don't really get the desired results. The five steps which ensure that B2B social media program come apart in place are as follows:

•  To be familiar with the buyer's behavior by investing in a social listening platform will help to keep updated with the existing media activities.
• Creation of people's content would enable to build trust with prospects.
• Creating and sharing the brand content actively on various social media channels to grab buyer's attention.
• Capture prospects, customers and influencers to focus on establishment of relationships and not sales.
• Tracking and calculating social media progress in order to know that the company is in which stage with the social media.

Read more at: http://www.cmswire.com/digital-marketing/b2b-social-media-5-practices-for-doing-it-right/

Content is king, when you try to get connected with the public. - Rachel Wolfson (Content Marketing Manager at Moogsoft). Content can help you in generating leads, increase ROI and brand awareness. One thing that distinguishes between good content marketers from exceptional one is the ability to notice their content. 5 keys takeaways as to how a content marketer can get their content noticed: • Start with a clear content marketing strategy.
• Understand your target audience.
• Practice the “3 C’s” – Create, Content, Consistently.
• Know how to correctly promote content via social media.
• Recognize the value in repurposing content.
Read more at http://www.business2community.com/content-marketing/5-best-practices-ensure-content-gets-noticed-01251751#WdvE0oR3cCZs4h2p.99

Paul Mandeville, Chief Product Officer, QuickPivot, in his article at cmswire.com has given 3 C’s of modern retail marketing. They are:

• Context
• Content
• Customer Experience

Combining these three with big data, can do wonders for retailers. All they need to do is to clean up their organization’s database and find a common thread between these three C’s of retail marketing.

The retailers need to realize the power of these C’s for capturing their customers’ hearts. To know more, please visit the following link:

http://cmswire.com/digital-marketing/the-3-cs-of-modern-retail-marketing/