Few years ago, Internet marketing in India would have meant designing On-Premise solutions for activities such as CRM or ERP. Products and tools from global software vendors were available, but integration and customization often meant huge expenditure. Today, with the SaaS delivery model, software and related data are centrally hosted on the cloud and can be accessed through a Web browser, resulting in better operations with significantly less expenditure. Migrating to a SaaS model makes sense for an e-commerce company, but it is also relevant for a company which deals in the age-old business like auto loans. A principal reason for such industry-wide demand of SaaS is its ability to make decisions faster. Sunil Padmanabhan, research director for Gartner in India had said recently that "SaaS is extremely real in India and there is a large critical mass in adoption”.

To read more, visit reputed journalist Rajiv Rao’s article by clicking on the following link:

http://www.zdnet.com/in/reaching-for-the-cloud-indias-saas-journey-7000023820/

Customer Relationship Management (CRM) software which helps to monitor your customer relationship before and after the sale of your products and/or services is on the rise and it is expected to grow steadily over the next few years. Thanks to Internet of Technology (IoT), its emerging trends can make way of some serious innovations and investments in CRM space in a very short time. To stay ahead in the winning race, it is vital that you should focus on it.

There are some reasons to do so. At present, CRM zeroes in on employees’ efforts facilitation to help the customers. But in the next few years, a shift in the paradigm will take place roping in advanced analytics. With this, you can be able to predict customer happiness and behavior. Then you will be able to use Big Data to use the numbers that can help you to respond to customers’ wants and needs and in some cases even before the customers are aware that they need your service!

So, are you ready to hop on the new trend? Read more on the new trend here: http://midsizeinsider.com/en-us/article/the-internet-of-things-will-revolutioniz .