Business firms invest in Customer Relationship Management or CRM to maintain their database and contacts, along with other aspects to help them truly succeed. It's really important which features they are choosing. This article explores which features small business firms should choose to increase their ROI. They are: Sales and Lead Generation, The Versatile Access to Your CRM Software, Flexibility and Integration capabilities, Automating the day to day activities, Sales pipeline tracking. Read more at: http://it.toolbox.com/blogs/insidecrm/5-crm-features-that-are-unknown-to-small-organizations-73499

Customer relationship management (CRM) software is a great tool for increasing productivity in sales teams and studies also show that successful implementation allows teams to increase their sales by 27% by focusing on the right prospects and reducing the need for manual work. But, some companies face resistance while implementing CRM. Recently, some CRM features are added that can help companies to bring some potential impact on their organization. These features are - Email Integration, Note Taking, Collaboration, and Communication. Read more at - http://it.toolbox.com/blogs/insidecrm/crm-too-clunky-todays-solutions-encourage-not-prohibit-productivity-70594