SigmaWay Blog

SigmaWay Blog tries to aggregate original and third party content for the site users. It caters to articles on Process Improvement, Lean Six Sigma, Analytics, Market Intelligence, Training ,IT Services and industries which SigmaWay caters to

How to take full advantage of CRM software

It is a fact that sometimes do not take the full advantage of CRM software. To get a better value of the CRM data, organizations must update the CRM software up-to-date. CRM solutions are standalone products; however, it might be helpful to assimilate the software with other data-collection and analysis tools such as CRM and ERP software can be integrated with e-commerce functions, marketing tools, and sales platforms. A company must enforce the use of CRM system across the organization to get the full benefit of CRM software. The organizations must train the entire workforce to use your CRM solution. Read more at: https://it.toolbox.com/blogs/anthonyortega/5-ways-you-can-get-more-out-of-your-crm-software-030218

 

Rate this blog entry:
326 Hits
0 Comments

Challenges of CRM software and how to overcome them

Customer Relationship Management (CRM) software is important for any sales team as it gives 360-degree view of customers. But, sometimes they could face some problems which in turn prevent them from reaching their goals. This article by Susan J. Owens (content creator) explores the top challenges that are threatening the performance of your CRM system and how to overcome them. Read more at: http://it.toolbox.com/blogs/insidecrm/top-challenges-for-crm-marketers-in-2017-75446

 

 

Tags:
Rate this blog entry:
872 Hits
0 Comments

How to target millennials through CRM?

Millennial refers to the population aged between 18 and 34. This makes up the largest chunk of mobile users, i.e. 85%. Thus technology consumption is the highest in this generation and CRM software can help brands to generate profit from this generation.

Social media is a powerful tool. Social media details are becoming more lucrative than communication methods and CRM stores these social media details in one place. It is a well known fact that almost all social media users search for product information and news from brands and also communicate with brands on social network. Most popular social media platforms are Facebook and Instagram.

Real time behavioral tools generate deeper insights into consumers’ purchasing pattern. These tools nowadays are available with CRM software. Real time data help to target precisely and also improves customer satisfaction.

Improving customer service is the key to success.  CRM software helps to track communications between customer and customer representatives and thus helps in resolving complaints promptly. 

To read more follow:- http://it.toolbox.com/blogs/insidecrm/3-ways-to-use-crm-to-target-millennials-74198

 

Rate this blog entry:
1156 Hits
0 Comments

Points to consider while choosing the right CRM technology

CRM helps companies to maintain healthy relationship with clients. CRM software improves two aspects of business: productivity and profitability and the right technology, if implemented correctly, not only improves business, but also improves the user experience for your clientele. But, it is important to acquire the right technology. This article writes about few factors that are important before adopting any CRM software.  Read more at: http://it.toolbox.com/blogs/insidecrm/5-factors-to-consider-when-selecting-the-right-crm-solution-for-your-business-73169

 

Rate this blog entry:
987 Hits
0 Comments

The Risks of Too Many CRM Software

There are many CRM software and this actually increase project risks. The CRM solution you pick must align with your business goals and it is true for any industry. According to a research, it was found that the most important criteria for a successful implementation include: Creating measurable goals, Aligning business and IT, Letting business goals drive features, and Maximizing out-of-the-box functionality. This article link describes some risks of "too much" software and other common CRM implementation mistakes. Read more at: http://it.toolbox.com/blogs/insidecrm/when-more-spells-doom-the-risks-of-too-much-crm-software-70962

 

Rate this blog entry:
1801 Hits
0 Comments

Benefits of Web Based CRM

In today’s business world, CRM software has become an integral part of customer relationship management strategy and are driven by technological developments. Businesses are moving data into the cloud, the world is switching to web-based CRM as their solution of choice. Software as a Service (SaaS) CRM services are accessed online, and allows vendors to manage the maintenance of the software and the infrastructure. To know more about the benefits of web-based CRM, follow: http://it.toolbox.com/blogs/insidecrm/make-the-move-to-the-cloud-with-webbased-crm-70596

 

 

 

Rate this blog entry:
2143 Hits
0 Comments

New CRM Trends

Technological landscape is changing and so does CRM processes. But, first we must know, what is CRM. Customer relations management is a process that combines marketing and sales in order to direct customers to products that they want. CRM software is playing an important role in providing marketers and sales teams with information about customers so that they can provide the best service. CRM is also adopting new technological trends, and there are also internal trends that drive changes within the process to provide better customer experiences. Read more at: http://it.toolbox.com/blogs/insidecrm/whats-in-store-for-crm-in-the-next-year-70157

 

 

Rate this blog entry:
1584 Hits
0 Comments

How technology advancement is helping CRM implementation

A good customer relationship management (CRM) system helps to enhance customer satisfaction which in turn increase sales and revenue. Technology is improving and advances in technology have made CRM software a global presence in many business applications ranging from account management to sales and marketing automation. As new technologies are emerging, they are shaping the CRM implementation in many ways. Read more at: http://it.toolbox.com/blogs/insidecrm/how-technology-advances-have-propelled-crm-to-the-next-level-70158

 

 

Rate this blog entry:
1694 Hits
0 Comments

Use of CRM software

Many companies implement CRM software, but, they don’t have a plan which leads to poor ROI. In order to get the best out of CRM, companies must identify their needs, must have a step by step plan, train the users, and manage the quality of data obtained. Read more at: http://it.toolbox.com/blogs/insidecrm/how-to-effectively-use-crm-software-69919

 

 

Rate this blog entry:
1911 Hits
0 Comments

Social Listening: An Insight

In a recent research by Gartner, it was found that failure to respond to customer complaints via social media channels can lead to a 15% increase in client loss. Customers get agitated if your brand fails to respond to social media complaints and that includes ignored emails or phone calls from customers. Social listening capabilities in your customer relationship management software (CRM) can provide your organization with the ability to tap into these conversations and comments immediately. You can understand sentiment and other measures of how you stack up to your competitors with the help of social listening. So, social listening matters to any organization even more now. Read more at:  http://it.toolbox.com/blogs/insidecrm/3-reasons-your-crm-needs-social-listening-capabilities-69840

 

Rate this blog entry:
2107 Hits
0 Comments

Retaining customers with the help of CRM

Retaining old customers is the most profitable task of any small & medium sized business. According to Forrester Research, it was found that retaining 5% more customers can increase profits by 25-125% and it costs five times more to acquire a new customer than it does to retain an existing client. Customer relationship management (CRM) software can be a vital tool for organizational client retention. Companies use CRM tools for preventing customer defection, increasing client satisfaction and improving cross-selling efforts. Read more at:  http://it.toolbox.com/blogs/insidecrm/5-ways-crm-is-key-to-smb-customer-retention-69833

 

 

Rate this blog entry:
1679 Hits
0 Comments

Using the right CRM software in business

CRM software is different for different organizations. Peer reviews & recommendations are important while choosing a CRM software. But, the most important thing during initial research is that it needs to pass a technical evaluation which includes factors unique to your business, such as your infrastructure, workflow, end-user capability and business mobility. A thorough evaluation process is necessary to avoid deploying a CRM which is not suited to your business. Read more at: http://it.toolbox.com/blogs/insidecrm/what-to-look-for-when-youre-testing-a-crm-solution-69709

 

 

Rate this blog entry:
1769 Hits
0 Comments

E-Commerce and CRM: An Insight

Sometimes, marketers find it difficult to attract new customers. But, it is found that there are several ways to attract new customers with the help of CRM software. It is predicted that e-Commerce and CRM will be the fastest growing business applications in the next few years. The key is to maintain a balance between your budget and the need to reach to new customers. But as customer expectations rise, proper investments in CRM systems will help any business. Read more at: http://it.toolbox.com/blogs/insidecrm/updating-your-crm-system-to-maintain-and-gain-customers-69604

 

 

Rate this blog entry:
1981 Hits
0 Comments

Uses of CRM software & automated marketing software

CRM software and automated marketing software together helps companies to develop leads in a more systematic way. This combination allows users to analyze a potential buyer’s interest so that companies can help users at every stage of buying. But, companies are facing difficulty in lead generation and good quality. According to the author Eric Scott Johnston (an analyst with studio B), businesses can improve lead generation by focusing on these areas: upgrading technology, improving content quality, and developing the metrics. To know more, follow the link:  http://it.toolbox.com/blogs/insidecrm/3-ways-to-improve-automated-lead-generation-68473

 

 

Rate this blog entry:
1229 Hits
0 Comments

Improving the marketing quality

Nowadays, customer relationship management (CRM) software can help companies to customize their marketing campaign by reducing the usage of bad data. Bad data can decrease the quality of the content and may also lead to underdeveloped leads. Here automated marketing comes in. This helps in improving the quality of data. Eric Scott (An Analyst with B Studio), writes in his article about some steps to ensure that the data are cleaned up and providing the right metrics for a smooth and automated marketing campaign. Read more at: http://it.toolbox.com/blogs/insidecrm/4-ways-to-boost-the-quality-of-automated-marketing-content-68477

 

Rate this blog entry:
1578 Hits
0 Comments

Outsourcing CRM: Pros And Cons

According to a report from Gartner, it was found that 40% of CRM applications are hosted in the cloud and nowadays businesses outsource their customer relationship management (CRM) software to another company. But, question arises that do businesses outsource CRM operations like customer care or sales programs? The answer is no because it is always better to manage CRM operations internally than outsourcing to another company. But, if you don’t have that option, you have to weigh the pros and cons of outsourcing. Petra Jorgenson (Studio B Analyst), writes in her article link about the pros and cons of outsourcing customer relationships to a third party. Read more at: http://it.toolbox.com/blogs/insidecrm/outsourcing-crm-do-the-risks-outweigh-the-benefits-65986

 

 

Rate this blog entry:
2955 Hits
0 Comments

Cloud Technology And CRM

Gartner predicts that by 2025 up to 85 percent of all CRM systems will be in the cloud and CRM market is expected to grow by 14.8 percent annually through 2017. Cloud computing helps CRM software with better and faster data, ease of access, and is simple to deploy and use.  Mae Kowalke (journalist and communications professional) writes in her article link about some major changes in CRM systems. To know more, follow: http://it.toolbox.com/blogs/insidecrm/six-ways-that-crm-has-changed-since-the-cloud-66116

 

 

 

Rate this blog entry:
2429 Hits
0 Comments

Marketing Automation Software & CRM Software

Marketing automation software and CRM software are complement to each other. Marketing automation software allows company to schedule e-mails, connect e-mail messages to specific landing pages, target customers based on demographics and behaviors, and track visitor behaviors. CRM solution helps in identifying the source of each lead that comes in and thus helps marketing department understand which campaigns are effective. Read more at: : http://it.toolbox.com/blogs/insidecrm/using-crm-to-complement-marketing-65552

 

 

 

Rate this blog entry:
2622 Hits
0 Comments

How to choose a CRM Software

CRM software is used in many organizations. But first, we need to know what a CRM Software is? CRM software helps to keep track of an organization’s current and future client interactions. There are many CRM solutions available in the market, and choosing the right one is critical. The right CRM solution should be used fully and should not hinder business processes or operations. Some CRM systems have extra features that may not be used to their full potential and therefore is a waste of money. Coordination across each department is another aspect while choosing a good CRM. But we have to remember that successful CRM is not limited to the functionality and capability of the system itself; it relies on employees making successful contact with customers also. Read more at: : http://it.toolbox.com/blogs/insidecrm/the-secret-to-crm-success-what-your-competition-doesnt-want-you-to-know-63230

 

Rate this blog entry:
2069 Hits
0 Comments

What things to consider while purchasing CRM Software

Customer Relationship Management is important nowadays. While considering  Customer Relationship Management (CRM) system, one has to consider cost, whether the CRM software meets the standards of the users meeting users’ needs, whether it is user friendly or not, and whether the system portrays user feedback.  Price should be the top consideration while purchasing a CRM System. Return On Investment, adoption and feedback are other things to be considered. One has to listen to users and take action based on their suggestions. To know more about CRM, follow Jerri Ledford (writer of business technology)’s article link: http://it.toolbox.com/blogs/insidecrm/does-your-crm-make-a-good-first-impression-62894

 

Rate this blog entry:
2160 Hits
0 Comments
Sign up for our newsletter

Follow us