Gartner research has found that CRM is back on many CIO and CTO's top-10 lists for the year to come, and 25% of them also plan to implement the tool soon. But, some CRM implementations are not successful. There are initiatives which can fail for a number of reasons, but, companies always hope to deliver the project on time and within budget. There are 7 critical success factors for launching CRM. Read more at: http://it.toolbox.com/blogs/insidecrm/7-oftenforgotten-steps-to-a-successful-crm-launch-70140

With the growth of business, one has to cater to a larger audience and that is the time to consider a new email service provider (ESP). Often CMOs and CTOs who want to upgrade ESPs meet with disappointment, because migration to a new platform can be tricky and it can have a positive or negative impact on a company's reputation and, therefore, in customer communications. Email is a channel that companies rely on for generating revenue, and mistakes can have a negative impact. Anthony Marnell (VP, North America of Mailjet), writes in his article about the mistakes that companies can avoid and save time and can expect a positive outcome. Read more at: http://www.marketingprofs.com/articles/2014/26101/five-deadly-email-platform-migration-mistakes-to-avoid