Content marketing is in in the marketing world, but, custom content is making headlines nowadays. According to a recent research, it was found that 78% of chief marketing officers see custom content as the future of marketing. Custom content will give local businesses the kind of reach and engagement they need. On the other hand, native advertising is making headlines nowadays. Native advertising is the pay-to-play way to get custom content to your target audience. Columnist Will Scott writes in his article about three reasons why native advertising can put custom content to good use. To know more, follow: http://marketingland.com/powerful-new-tool-local-business-toolbox-content-marketing-going-native-advertising-140694

Consumers become frustrated when they don’t see content which is not according to their taste. According to a study it was found that 61% of consumers feel better about a company that delivers custom content. A study conducted by Accenture found that while 86% of surveyed consumers said they were concerned that their data was being track, 85% said they realized that data tracking make it possible for retailers to present them with relevant and targeted content. 88% of marketers are also considering adding content marketing personalization to their plans according to another study. Read more at: http://www.socialmediatoday.com/marketing/2015-04-04/content-personalization-its-what-consumers-want

Marketers use thousands of tools and techniques to deliver their messages. It is forecasted that $2.3 billion will be spent on email marketing this year. Interesting content is one of the top 3 reasons why people follow brands on social media and 90% of consumers find custom content useful, 78% say organizations providing custom content are interested in building good relationships with them. Liga Bizune (blogger and public relations manager at Mailigen), writes in her article link about some email trends that will define email marketing in the years to come. Read more at: http://www.marketingprofs.com/articles/2015/27328/top-six-email-marketing-trends-you-need-to-keep-pace-with