Customer-related data aren't a tool to generate an advanced client experience. In B2B, customer-related data are more essential, because each client relationship is special and complicated. B2B relationships involve in multiple customer contacts, as well as the company. Compared to B2C, B2B customers' needs are more complicated and require knowledge. Enterprises can leverage data to enhance support through proactive customer service. In the B2B world, client data enhances customer service by enabling deeper knowledge. For more read: http://data-informed.com/how-to-use-customer-data-to-strengthen-b2b-client-relationships/

With the advancement of technology, the nature of customer interaction is changing, and firms need  sophisticated systems to stay competitive. Nowadays, Customer Relationship Management (CRM) tools are becoming vital in every sector. But, the most important question is that why a CRM system is becoming so important these days? According to the author, following points play an important role. They are - Customer contacts are increasingly complex, Data-driven insights provide a competitive edge, Cloud-based systems are lowering prices, Social media is increasingly important to customers and businesses, and It's a platform for other systems such as Hosted PBX. Read more at - http://it.toolbox.com/blogs/insidecrm/5-reasons-crm-software-is-more-important-than-ever-70595

Customers want consistency and they value it. A CRM system keeps track of all interactions with customers and helps prevent any aspect of the transaction from failing. It also helps to keep promises to customers, follow up with customer contacts and generally present an effective face of your business to your customers. Read more at: http://it.toolbox.com/blogs/insidecrm/dont-let-your-customers-fall-through-the-cracks-70360