Customer database stores information about your clients which helps to retrieve the information easily. When you convert to Customer Relationship Management (CRM) software, it will take the database to a new level. CRM software offers a range of capabilities designed to manage customer data and interaction, and to automate sales, marketing, and customer support. This article explains some of the things CRM systems can do for you. Read more at:  http://it.toolbox.com/blogs/insidecrm/teach-your-client-database-to-think-with-crm-70912

In today's present scenario, retailers are facing threat from online stores. There is a fall in profit percentage. But to deal with this, retailers are increasing their customer's database as they can apply analytics on the data, predict and track customer behavior.

 In this context, the Future group's plan is to increase the database of customers so that they can fight ecommerce companies.

According to Punit Soni (CPO at online marketplace Flipkart), “Capturing a huge swath of pricing and things of the largest economies of the world, and becoming the default marketplace is not easily doable for offline players”.

To know more about Future Group strategy and analytics in retail, read an article link “Future Group banking on analytics to battle e-commerce companies” by Jayadevan PK (ET Bureau): http://articles.economictimes.indiatimes.com/2015-05-08/news/61947503_1_rakesh-biyani-future-group-data-analytics