Personalized Marketing is all about using customer information- their interests and behavior and to deliver the valuable information at the right place, at the right time, to the right person. It is valuable because we are barraged with so many generic ads that it gets fade away into the background. Furthermore, personalized marketing filters out all the gratuitous information and gives control to the consumer. It takes into account that customer is a narcissist. There are certain benefits of personalized marketing. Its main goal is to increase sales. It helps in building strong relationships with the customer and improving their experience with the brand. Personalized marketing technology works on analytical data. So, the more data we use, the easier it will be to make informed choices.  But, it is a major challenge to gather the right data and understand the customer's interest and behavior. Read more at: http://www.business2community.com/marketing/what-is-personalization-in-marketing-01871212

CRM is important for any business. The main options companies actually have when it comes to CRM: standalone static software and integrated cloud-based CRM. Earlier, companies chose dedicated CRM software to capture client information, such as telephone numbers, addresses, and other contact information. But, that didn't help companies connect with customers in a significant way. Integrated cloud-based CRM can be accessed from any mobile device. The advantage is that it covers a wider range of information such as customers past orders, past communications, and shipping information and this information can be captured and fully integrated with calendars, email, and other systems. So, customer information is a powerful tool for businesses, and trying to connect it without a proper system is like beating the bush. Read more at: http://it.toolbox.com/blogs/insidecrm/making-integrated-accessible-crm-work-in-business-70220

Back in the 20's, technology used to be simple. Core functions of the system were not affected by the records management. Every organization has started getting connected to the internet in order to make the lives easier of their workers as well customers. Everyone wants to get access to basic information over the internet as it is an opportunity to learn more about everything which relates to good or bad performance. Even from the customer's side, access to internet helps business with floods of data which leads them to focused marketing. Such information is also spread to the hackers. Hackers then use such individual information to get through government entities or set up robbery attacks. As keepers of the information, companies should hence protect the data and make sure trust is not violated. The exposed information is generally customer information. Determined hackers cannot be stopped from entering into the system. Identities are stolen and more valuable information is lost other than just credit card numbers. Data should be protected by the organization as if it was their own personal information. Apps are a disaster these days as they are gateways to information which directly reach the hackers since consumers unknowingly take such things for granted and provide all their details. Security and privacy experts should be hired and organizations should be very careful with customer information. Read more at: http://www.cmswire.com/information-management/protect-information-as-if-it-was-your-own/?pageNum=2

Nowadays, there are data breaches by which customer information is leaked. CRM data are highly confidential. There is no perfect system to protect all CRM data. But, some basic security measures can go a long way in creating a CRM security system. Read more at: http://it.toolbox.com/blogs/insidecrm/top-3-security-tips-for-your-crm-system-65549

Organizations forget the benefits of a customer relationship management (CRM) solution. They forget the benefit of having a centralized database in which they can store customer information. In this age of Big Data, the centralized database would not only help the sales team but also other departments. Management will be able to review customer records from one location when their time is limited. Organizations can train the users in one system rather than in multiple systems. Read more at: http://it.toolbox.com/blogs/insidecrm/centralized-data-for-crm-64692