This New Year, let's look back at the marketing experiences throughout 2015. We have learned that the fundamental concept of digital marketing is unaltered, no matter which industry we target. But, it teaches us to adapt to changing habits and practices of customers. Here are 3 digital marketing truths you should keep in mind - 1) to grow our presence across different channels, mobile is the only channel that has grown so rapidly. 2) Removing barriers across different channels so that your customer is able to communicate better. According to customers different preferences it's necessary to use data management platforms for organizing information. 3) Use of automation to use right content at the right time. Read more at: http://www.business2community.com/digital-marketing/top-3-digital-marketing-truths-take-away-2015-01413555#Cll3tXd2oAKuqhgF.97

An ideal CRM system should help in handling all aspects of customer interaction – from initial contact through service after the sale. If you have a small business, you don’t need a CRM system, but as soon as the business starts to grow, a CRM system becomes important. So, when to implement a CRM system is important to every business. To know more, follow: http://it.toolbox.com/blogs/insidecrm/do-you-need-a-crm-system-70637

Big data is growing now days because companies are demanding more output from big data. Data and data management solutions have helped companies to modify the customer interaction and tackle the risk of uncertainty in timely communications. After having good views of customers, agents can help transforming marketing qualified leads into sales qualified leads with smarter interactions. There has been a change in the role of Chief Data Officer (CDO) who was earlier working as data scientist to help transforming big data into new repositories. Today there is compensation for CDO for the value they extract from all sources of data. The large volume and variety of data from other sources and social media has made the marketers very busy. CDO’s are held responsible to judge the relevance of consumer data and assign a particular value.  Read more at: http://www.smartdatacollective.com/gayle-nixon/332221/data-within-and-data-without

Consumers provide their opinion about their experience to various sources based on a single transaction. Business organizations can take steps to ensure their customer relationships accommodate consumer preferences, opinions, and requests without any hesitation. So, Flexible customer relationship management is a must for increasing business revenue, preserving brand awareness, and managing business reputations.  It must involve automated marketing and advertising campaigns, premium customer service practices, and comprehensive accountability for all customer interactions. Read more at: http://it.toolbox.com/blogs/insidecrm/customize-your-crm-system-for-flexible-customer-relationships-64581