Nowadays, companies are making data-driven decisions based on analytics. It had an immense effect that affected the business world. Big data is like a gold mine. But, now, the business world is getting comfortable with data that lies in customer relationship management analytics for sales. IF they leverage data effectively, this approach can boost productivity and profits. There are three ways your business can take advantage of CRM analytics for business growth. They are - Identify and fine-tune efficiencies, enhance productivity, and forecast sales. Read more at: http://it.toolbox.com/blogs/insidecrm/3-ways-to-boost-your-sales-teams-productivity-using-crm-analytics-69899

Customer analytics deals in the evaluation of consumer satisfaction, from the purchase of a product or service. The insights obtained from the data, assists in assessing a company's principle performance indicators, the sales division's performance and in making future sales forecasts. Customer loyalty aids in generating profits for the company. Customer relationship management (CRM) analytics, when applied efficiently, generates the best insights on customer satisfaction. CRM analytics analyses data, ranging from the profile of the consumer to customer feedback, to ensure the best possible results. Read more at:

http://channels.theinnovationenterprise.com/articles/the-secret-to-measuring-customer-experience